Gregory Packs adds Canadian, French Canadian sites to web network

SACRAMENTO, Calif. (August 25, 2010) – This week, Gregory Mountain Products, the outdoor industry leader in backpack fit, comfort and technology, launched its sixth and seventh language- and region-specific web sites, adding sites tailored to the Canadian and French Canadian markets.

The new web sites join Gregory sites designed for the United States, Japan, China, the German speaking region of the European Union, and France. All can be accessed from Gregory’s home page at GregoryPacks.com.

“Different languages, different dealer bases and different products lines being available in different areas all speak to the importance of communicating to our customer base with web-based information for specific markets,” said Jim BoisD’Enghien, Gregory’s director of sales and marketing. “The common thread, of course, is that our customer bases around the world are more and more web-centric in how they learn about and research product information. To that end, all the web sites are unified by having the same easy-to-navigate, search friendly framework, and consistent look and feel.”

News, product descriptions, brand history and pack technology information are available on the new site, including the full line of packs available in the Canadian market. A listing of Canadian retailers is also available.

About Gregory Mountain Products:

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime leader in expedition, backpacking and day packs. Gregory is world-renowned for setting durability, comfort and performance standard in backpacks. In recent years, Gregory won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance. For more information about Gregory packs, visit www.gregorypacks.com or call 877.477.4292.

Media Contact:
Verde PR
Dave Simpson
dave@verdepr.com
970.259.2555