Gregory Packs hires former Backpacker marketing mgr to marketing dept.

TEMECULA, Calif. – Gregory Mountain Products hired Stephanie Romanella as marketing coordinator, effective immediately. Romanella joins Gregory after working in marketing at Backpacker Magazine for the last two-plus years.

At Gregory, Romanella will assist in planning and execution of global marketing strategy, working closely with North American Sales & Marketing Director Jim BoisD’Enghien. She also will coordinate production of marketing materials, oversee events and event sponsorship, and support a variety of other marketing initiatives.

While at Backpacker, Romanella worked out of Rodale’s New York City office, managing event sponsorship and programming at a national level, developing marketing collateral, working with the public-relations department, overseeing trade shows, and directing a variety of other marketing projects. After a year at Backpacker, she was promoted from marketing coordinator to associate marketing manager. Prior to Backpacker, Romanella worked at MTV Networks in both advertising sales and as a pricing and inventory analyst.

For more information about Gregory packs, visit www.gregorypacks.com or call 877.477.4292.

About Gregory Packs

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime leader in expedition, backpacking and day packs. Gregory is world-renowned for setting durability, comfort and performance standard in backpacks. In recent years, Gregory won awards for its pack designs from such diverse media outlets as Backpacker Magazine, Popular Science, National Geographic Adventure, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance.

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