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Gregory, the world’s leading pack maker for over 35 years, has named Gerten Outdoors as its new sales agency in the Midwest. Based in Minnetonka, Minnesota, and run by industry veterans Paul Gerten and Charlie Anderson, Gerten Outdoors will focus on enhancing brand awareness and promoting retail partnerships throughout the territory.
“Paul, Charlie and the team at Gerten Outdoors have the experience and expertise to really make an impact for Gregory in their territory,” says John Pieper, Director of NA Sales. “The Midwest is a key market for us and Paul and Charlie’s strong relationships with retailers, combined with their on-trail authenticity, will make a strong Gregory statement with buyers and floor staff.”
Paul Gerten has been an independent sales rep in the outdoor industry for over a decade and has cultivated Gerten Outdoors into a respected agency that represents several successful outdoor and active lifestyle brands. Prior to working in the outdoor industry, Paul was a high school teacher in an alternative education program with an extensive wilderness component, averaging about 35 school days a year on the trail with students. Charlie Anderson literally grew up in a retail shop and has worked with a variety of outdoor retailers since the age of 15, most recently as a buyer for Midwest Mountaineering.
“We are really excited about being part of the Gregory family with its tradition of excellence.” said Gerten. “Gregory has an outstanding reputation for innovation in packs that parallels an impeccable fit story. We are ready and motivated to help retailers in the Midwest see the many benefits to partnering with Gregory, for both their business benefit and the equipment benefit their customers.”