Gretchen Bleiler Speaks for Boa Technology's Reel Pink Campaign
Boa Technology, maker of the award-winning, patented Boa Closure System, Olympic snowboarder Gretchen Bleiler as spokesperson for the 2012 Reel Pink Campaign, benefiting Boarding4BreastCancer, a non-profit, cancer-prevention awareness foundation.
Get access to everything we publish when you sign up for Outside+.
OCTOBER 19, 2012, (Denver, Colo)—Boa Technology, maker of the award-winning, patented Boa Closure System, has secured professional half pipe snowboarder and Olympian Gretchen Bleiler as spokesperson for the 2012 Reel Pink Campaign, benefiting Boarding4BreastCancer (B4BC), a 501(c)3 non-profit foundation dedicated to promoting early breast cancer detection and a healthy, active lifestyle as the best means of breast cancer prevention.
“Gretchen is a very influential athlete and well-known public figure so we’re thrilled to have her represent the Reel Pink Campaign and help us support the fight against breast cancer,” says Garett Graubins, director of marketing for Boa Technology. “This partnership between Boa Technology and B4BC highlights our shared commitment to encouraging a healthy lifestyle grounded in active outdoor pursuits.”
Limited-edition Reel Pink dials are available now on the Boa Technology website for a minimum donation of $10 per pair, with proceeds going directly B4BC to fund grassroots events and breast cancer educational outreach programs.
The X-Games medalist is featured in Boa Technology’s social media and digital advertising campaign promoting Reel Pink through October, including a promotional video about Reel Pink’s connection to B4BC. Gretchen is sponsored by K2 and competes in the K2 Contour snowboard boot with Boa.
The Reel Pink dials are easy to install on most Boa-powered cycling shoes, snowboard and ski boots, golf, hiking and other low-cut shoes by partner brands Specialized, Footjoy, Scarpa, Scott Cycling, TrekSta, The North Face, Viking and many more. And new to this year’s Reel Pink program is the high-powered H3 platform, which is found on many 2012-2013 snowboard boots including models by Vans, Ride, DC, K2, Flow and Salomon.
About Boa Technology
With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.