Ground-Breaking Design in Sportline Introduction of ThinQ pedometer

Sportline, the brand leader in personal fitness monitoring, has stretched the limits of conventional design with the unveiling of ThinQ, the world’s thinnest pocket pedometer, which is now available for purchase at sporting goods retailers throughout the country and beginning in October at www.sportline.com.

Available for $29.99 in three hip colors – green, orange and blue – ThinQ is visually unlike any other fitness monitor on the market because it closely resembles a credit card rather than a traditional pager-type pedometer.

Measuring only a few millimeters in thickness, this sleek monitor will track steps taken, distance traveled and calories burned while being discreetly hidden vertically in a pants or shirt pocket.

“We understand that not everyone wants to showcase their commitment to fitness on the waistband of their pants” said Dan Kinsbourne, V.P of Marketing for Sportline. “The ThinQ is an example of new technology and outstanding design coming together to better suit an individual’s fitness and lifestyle needs.”

In developing the ThinQ, Sportline sought out to break the mold of traditional pedometer design and create a model that intelligently addresses consumer demand for a versatile pocket pedometer. The result was a re-engineered counting mechanism that accurately measures fitness activities in multiple orientations. This breakthrough paved the way to what is now the world’s thinnest and most unique pedometer.

As the only product of its kind, the ThinQ accurately counts steps, measures distance, calculates calories burned and includes a laser-tuned sport timer.

THINQ PEDOMETER PRODUCT CAPABILITIES
· Ultra-thin profile
· Accurately counts steps
· Accurately measures distance
· Accurately tracks calories burned
· Includes Laser-Tuned Sport Timer
· Store in front or back pockets or wallet
· No need to clip to waistband or belt.

ABOUT SPORTLINE, INC:
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs). Sportline products are designed to accurately measure and monitor exercise goals, instill personal motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive assortment of multi-functional pedometers, sport timers, heart-rate watches and hydration monitors. Sportline is the brand behind One-Touch Heart Rate technology, the revolutionary HydraCoach Intelligent Water Bottle and the 960 Pedometer Heart Rate Watch. Sportline also delivers a complete range of fitness gear designed for storage, safety and portable music needs.