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GU Energy Labs Announces Two New Flavors


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GU today announced the release of two dynamic new flavors to its Energy Gel and Roctane Energy Gel product lines.Cucumber Mint Energy Gel carves a new path in the company’s product line, offering a refreshing lightness to the performance-tested formulation of 450mg of amino acids, 125 mg of sodium, 20mg of caffeine and 100 calories. The calories come from both simple and complex carbohydrates to help maximize absorption and utilization while diminishing stomach distress. The light combination of cucumber and mint is ideal for training during hot and humid conditions. 

Chocolate Coconut is the newest addition to the expanding line of Roctane Ultra Endurance Energy Gels from GU Energy Labs. Designed for longer or particularly difficult races and training, Roctane Chocolate Coconut fights flavor fatigue and delivers critically-needed amino acid supplementation and energy. The rich combination of chocolate and coconut is ideal for crisp early morning workout sessions. This new flavor includes 1425mg of amino acids, 125mg of sodium, 35mg of caffeine and 100 calories of GU’s performance carbohydrate blend. 

Magdalena Boulet, the 2015 winner of the Western States 100-Mile Endurance Run and an Olympic Marathoner who is also GU Energy Lab’s Vice President of Research, Development and Innovation, said, “We were able to test a wide array of potential new flavors for our landmark gel lines, and got tremendous feedback from not just our consumer testing, but also from our sponsored athletes. These are two winning flavors that really offer a new taste profile for the Roctane and Energy Gel lines.”

ABOUT GU ENERGY LABS

GU is a leading sports nutrition brand founded in Berkeley, CA in 1993. GU’s products help athletes hydrate, energize, and recover optimally before, during, and after demanding endurance activities. Discover the potential of nutrition planning by visiting www.GUEnergy.com