Company launches new nutrition planning tool on GUEnergy.com
Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for the development and implementation of a sports nutrition service program at GU, and will report to Magdalena Boulet, GU Energy Labs’ Vice President of Research and Development.
Vogel joins the GU team from Texas Woman’s University, where she completed her graduate degree and conducted research in Exercise and Sports Nutrition, and before that, was at MusclePharm as a research assistant. She will serve as a trusted resource in providing the athletic community with information on proper nutrition and consumption timing for training and races, incorporating both GU products and a more holistic nutritional approach that takes into account general diet and whole foods.
By translating the latest scientific evidence into practical recommendations, Vogel will provide tools and resources to educate GU consumers, athletes, ambassadors, retailers, event participants, and sales representatives. She will work with the GU team to create customized nutrition plans for athletes and respond to consumer questions via GU’s website and social media channels, addressing all areas of the committed athlete’s daily nutrition and performance.
“I’m thrilled to join the GU team in this exciting new role,” said Vogel. “Without proper planning tools and education, a strong sports nutrition offering is only part of the equation. As a scientist and fellow athlete, I look forward to bridging the gap between research and practice to help the GU community achieve their personal goals through effective nutrition plans tailored to their sports of choice.”
Vogel’s hire coincides with GU’s recent addition to its website: nutrition plans to help meet athletic goals and optimize performance. These guides can be accessed via GUEnergy.com/nutrition-plan. Athletes can select from a range of disciplines including running, cycling, triathlon, or basic training and can correlate a training plan with a race distance and goal finish time. The nutrition planner will calculate an athlete’s nutritional need and recommend a mix of GU products to meet this need and achieve optimal results. This section also highlights holistic daily nutrition plans from GU athletes.
About GU Energy Labs
GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.GUEnergy.com.
Marjory Elwell | Verde Brand Communications | firstname.lastname@example.org