Press Releases

GU Energy Rolls Out New Products & Activations at ORSM


GU Energy Labs is celebrating the release of new key products with a series of activations at ORSM, including the company’s first-ever beer bash.

On Wednesday, August 5th, GU (booth #38171) will be sampling its new Brew line at the Park & Pedal area outside the South entrance to the Salt Palace, and the first 50 visitors to sample the product will get free t-shirts. If the lucky winners wear the limited-edition tees across the show floor to the GU booth, they receive a free sample of Brew stick packs.

Later on Day One, GU hosts its first-ever beer hour, offering up cans of Sierra Nevada in custom GU Brew cozies at 5pm.

On Thursday, August 6th, GU celebrates its newest gel flavor – Root Beer – as well as its innovator, the elite ultra runner Max King. King, a sponsored runner for GU, came up with the idea for the flavor. In honor of Max’s inspiration, he’ll be dishing out root beer floats at Booth #38171 at 3pm to anyone who shares their own new GU gel flavor.

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