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Press Releases

GU Energy to Fuel World-Class Ultra Runners at 2012 Championship Race

The Ultra Race of Champions (UROC) presented by Competitor magazine and powered by GU Energy announces outstanding field of top U.S. ultra-distance runners and boasts growing international participation in 2012.

September 7, 2012, Charlottesville, VA—The Ultra Race of Champions (UROC) recently announced its multi-year contract with Competitor magazine and now proudly adds another multi-year sponsor: GU Energy has joined the UROC sponsor ranks for 2012 and 2013.

“GU and ultimately the gel category, was created specifically for the ultra-endurance community,” states GU Energy’s President and CEO Brian Vaughn. “These athletes embody strength, dedication, passion and the desire to test the limits of the human body. They have and will always be the true core of who we are as a company.”

Tyler Clark, Field Marketing Manager for GU comments further: “The origins of GU can be traced back to the sport of ultra-running and UROC provides the perfect playground for our ever growing Roctane Ultra Endurance product line. The sport of trail running has long been searching for a pinnacle race and we are thrilled to be aligned with an event geared at attracting the world’s best.”

While attracting the world’s best remains the driving goal of UROC, the 100K race, and shorter distance sister races (Uber Rock 50K and Cruxy Half Marathon) are open to all runners. Brian Metzler, Editor-in-Chief at Competitor Magazine has followed the progress of the race and the sport. As an ultra runner himself, he notes: “The inaugural UROC event last year brought together many of the country’s top ultra runners, and this year’s race figures to be even more competitive. Gill and Francesca have created a championship-caliber race with a festival atmosphere that appeals to runners of all abilities. An event like this has been long overdue as ultra running has exploded in growth over the past decade.”

World Mountain Running Champion Max King is no stranger to world-class racing. He comes to this year’s Ultra Race of Champions fully aware of the elite competition, ready to race, and to challenge his peers. “UROC is an amazing opportunity for the best in the ultra running sport to test themselves on a course that favors no one” says King. “May the best all around runner win.”

The 2012 Ultra Race of Champions (UROC) will take place on Saturday, September 29th just outside of Charlottesville, VA in the scenic Blue Ridge Mountains. At Wintergreen Resort, on a mixed course of road and trail, the world’s best ultrarunners (see list below) will battle it out for a share of the $20,000 UROC cash purse.

â—†Todd Braje: Tussey Mountainback 50 mile Champion and Record Holder

❖Verity Breen: 4-time Australian National Marathon Team member

â—†Adam Campbell: Canadian 2012 50 Mile Champion

❖Sage Canaday: 2nd at the Chuckanut 50K

â—†Nick Clark: 3rd at the Western States 100

❖Todd Falker: 2nd at the Huff 50K

â—†Iazaldir Feitoza Santana: Xterra TNF 80K Brazil Champion

❖Alister Gardner: XC De La Vallee Champion

â—†Ellie Greenwood: Western States 100 Champion

❖Dominic Grossman: Angeles Crest 100 Champion

â—†Brad Hinton: North Country 50 Miler Champion

❖Liza Howard: Javelina 100 Champion

â—†Stephanie Howe: USATF 50K National Champion

❖Scott Jaime: USATF 50K Masters Champion

â—†Dave James: Mozart 100K Champion and Record Holde

❖Jim Johnson: USATF-New England Mountain Series Champion

â—†Max King: World Mountain Running Champion

❖Jason Lantz: Massanutten 100 Champion

â—†David Le Porho: Ultimate XC 58K Champion

❖Tina Lewis: Leadville 100M Champion, Miwok 100K Champion

â—†Jason Loutitt: HURT 100 Champion

❖Dave Mackey: Miwok 100K Champion; 2011 USATF 100K trail champion

â—†Jorge Maravilla: Tahoe Rim Trail 100 Champion

❖Krystle Martinez: Croom Zoom 100K Champion

â—†Jordan McDougal: USATF 50 Mile Trail Championship Champion

❖Patrick McGlade: 24 Hour Adventure Trail Run Champion

â—†Shinji Nakadai: AU 100K World Champion

❖Jacqueline Palmer: Uber Rock 50K Champion

â—†Ragan Petrie: 2011 UROC Female Champion

❖Geoff Roes: Western States 100 Champion and 2011 UROC Male Champion

â—†David Riddle: JFK 50 Mile Champion and Record Holder

❖Ian Sharman: Rocky Raccon 100 Champion and Record Holde

â—†Troy Shellhamer: Lookout Mountain 50 miler Champion

❖Kevin Tilton: 2-time member of the US Mountain Running Team

â—†Joey Turner: Sherando Half Mar and Bel Monte 25K Champion

❖Joelle Vaught: Way Too Cool 50K Champion

â—†Michael Wardian: 2nd Place 100K World Championship

❖Jordan Whitlock: Terrapin Mountain 50K Champion

“The presence of such an outstanding international field at this year’s Ultra Race of Champions is a confirmation that the sport is ready to assemble all the best runners in the world” says UROC founder J. Russell Gill. “Ultra running is not an Olympic sport yet, but this year’s UROC will be as close as it gets to an Olympic-caliber competition!”

About Bad to the Bone Endurance Sports

Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves by directing premiere trail- and road-running events in the Shenandoah Mountains of Virginia. For almost 10 years, Bad to the Bone Endurance Sports events have reflected owners Gill and Francesca’s decades-long knowledge and passion for running.

About Competitor Magazine

Celebrating 25 years, Competitor magazine is the world’s leading voice of endurance athletics. Competitor engages active people from runners to cyclists and outdoors adventurers to fulfill one simple mission: to inspire a healthy, active lifestyle. Competitor empowers readers across the country, with world-class journalism and photography, to become community leaders through their adventurous lifestyle and courageous spirit. For more information about Competitor, including advertising rate cards and editorial calendar, visit For the latest running news, training advice and more, visit

About GU Energy Labs

GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto