Get access to everything we publish when you sign up for Outside+.
GU Energy Labs, creators of the original energy gel, today announced the launch of its newest gel flavor, Salted Caramel. Salted Caramel packs the same optimal blend of carbohydrates, proprietary GU amino blend and a full serving of Vitamin C & E — but with an elevated amount of electrolytes ensuring fast and easy replenishment of sodium and potassium.
The new flavor is on sale now and will have an official unveiling at the upcoming Outdoor Retailer Summer Market, alongside recently-released Passionfruit Roctane Gel. Salted Caramel will be sold exclusively as an 8-pack , and its savory profile is projected to become a favorite for holidays as well as hot summer days when electrolyte needs are highest.
“We are excited to introduce and sample Salted Caramel Gel at Outdoor Retailer,” said Lauren O’Connor, Senior Marketing Manager for GU Energy, “The flavor is one of the most mouthwatering offerings to date and also boasts an elevated amount of electrolytes for quicker recovery. This flavor promises to be an instant favorite.”
The new flavor is also highlighted by a packaging best described as…quirky. “Yes, it’s a Yeti,” confirms O’Connor. “It started as a way to commemorate the Winter 2014 season, but then kind of took on a mind of its own. Our Yeti can be spotted around the world, with our customers taking photos on the peaks of mountains, boarding in Pacific and on trailheads. If a Yeti were vegetarian, we like to think he’d eat GU. ”
Salted Caramel is already available for store order with an MSRP of $10.45 for an eight-pack. Outdoor Retailer attendees are encouraged to visit the GU Energy booth #38155 and experience the new flavor first-hand.
For more information, please contact Gordon Wright at Gordon@OutsidePR.com
ABOUT GU ENERGY LABS
GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com