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Press Releases

Gunpowder, Inc. Adds Germaine Krystowiak to Growing Agency

New Director of Digital Marketing and Business Analytics Makes the Trek from Trek

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DELAFIELD, Wisconsin (March 10, 2021) — Gunpowder, Inc., a leading marketing communications agency for many of the world’s top lifestyle brands, announces the addition of Germaine Krystowiak as director of digital marketing and business analytics. In this new role, Germaine will lead digital strategy and oversee execution while uncovering insights through analytics that will enhance the agency’s ability to show return on marketing investment to its growing roster of industry-leading consumer brands.

“Across our business, our ability to operate at the highest level in the digital space is critical to our clients’ success and our continued growth as a leading communications agency,” said Ryan Chuckel, Founder of Gunpowder Inc. “We created this role for Germaine because she is the perfect person to help us define a best-in-class offering and build the team necessary to continue to help our clients succeed in a digital-first world.”

Krystowiak was most recently at Trek Bicycle in Waterloo, Wisconsin, where she served as the Director of International Marketing for three years. At Trek, she was responsible for overseeing marketing in 70+ markets including digital, content, analytics and e-commerce efforts. Prior to Trek, Germaine honed her skills in digital marketing and account service at Cramer-Krasselt and Colle McVoy, both full-service marketing agencies in Milwaukee and Minneapolis.

“Going from one of the world’s most popular bike brands to leading the digital and analytics department for Gunpowder’s impressive list of clients was an opportunity I couldn’t pass up—I knew immediately I wanted to be part of this group after I spoke with the team and understood their vision for the future,” said Krystowiak. “Our shared vision is to become a communications agency rooted in an ability to help our clients succeed online and grow their business through a smart, efficient approach to collecting and analyzing data.”

Gunpowder has continued to grow over the last 12 months, with major new business wins including Breeo, Uncharted Supply and Batteries Plus. The agency’s roster and body of work continues to grow with brands that appeal to a broad range of outdoor and active lifestyle enthusiasts, business categories that continue to grow as consumers increasingly take to the woods, waters and parks to enjoy outdoor activities.

About Gunpowder, Inc.

Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Humminbird, Minn Kota, Pure Fishing, THOR Industries, Breeo, Academy Sports + Outdoors, Uncharted Supply Co. and Ravin Crossbows. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at


Media Contact: 
Carie Breunig
Gunpowder Inc.
(414) 412-9155