Press Releases

Haiku by Sharon Eisenhauer, Inc. Hires Two New Key Positions

BERKELEY, Calif. (January 13, 2012) – Haiku by Sharon Eisenhauer, Inc., creator of poetically functional accessories for women, proudly announces the addition of two new key hires, in Eva Farah and Jenn Knaus, to the growing internal team.

“I am thrilled to have Jenn and Eva on board at Haiku,” said Sharon Eisenhauer, Founder and CEO. “They are both such a perfect fit for us culturally and bring a tremendously great energy and enthusiasm to our team. This is such an excellent way for us to kick off 2012!”

Eva Farah will be heading up the Haiku Customer Service efforts, offering internal support to the sales team and the growing web business. Farah is passionate about environmental conservation, and she holds a Bachelor of Arts in Marine Sciences from the University of Hawai’I at Hilo. When not at work she continues her community efforts as an intern with Bay Localize, a local Bay Area community resource builder. “I am so excited to join the Haiku team! It is such a great group of people; Sharon is inspiring, and it is so satisfying to work for an independent and environmentally conscientious brand.”

Jenn Knaus comes to Haiku with a background in Marketing Coordination and Logistics Management for the lifestyle brand Horny Toad Activewear, and has experience in the outdoor retail, wholesale and independent rep arenas. When not geeking out in an Excel spread sheet, she enjoys hiking all of the trails, exploring her new Berkeley neighborhood and practicing new recipes. Added Knaus, “The Haiku brand impressively blends unique and feminine patterns with super-functional designs. I love the design philosophy and the commitment to the cyclePET fabric. Honestly, I am more than excited about where the brand is going and being a part of such an enthusiastic team.”

Haiku is excited to expand on its feminine, functional and eco-friendly product offering from Spring 2012, and will premier several new silhouettes during Outdoor Retailer Winter Market in Salt Lake City January 19-22, 2012.

About Haiku by Sharon Eisenhauer:
Haiku by Sharon Eisenhauer, Inc. designs and makes high quality, fun and functional accessories for women. Like a haiku poem, a Haiku bag has everything you need and nothing you don’t. It is essential that every item produced by Haiku be poetic; having a perfect union of style and substance. The company’s vision is to build a brand respected for its quality, style and function, to be socially responsible in all practices, and to make all choices consciously and with integrity. For additional information, please visit, and join Haiku on Facebook and Twitter @haikubags.