Handful Releases New Fall Line with Eye Catching Prints and Colors

Handful®, an active lifestyle company that creates sports bras designed to “Flatter, not Flatten®,” has released their Fall 2017 line which includes additional products beyond their best-selling bras

PORTLAND, OR- AUGUST 29, 2017

Handful®, an active lifestyle company that creates sports bras designed to “Flatter, not Flatten®,” has released their Fall 2017 line which includes additional products beyond their best-selling bras. Designed to inspire, encourage and support women to live life to the fullest, the current line includes new colors and prints for the newest editions of Handful® products including Squeeze Play capris and leggings, the Love Yourshelf Tank, Peek-a-Breeze Long Sleeve top, and the fashionable, strappy bra called the Bound & Determined.

The Fall 2017 line also includes Handful’s® flagship, the classic Handful® Adjustable Bra, in new colors such as a deep purple Brazenberry, a bright neon orange Now You See Me, and two unique prints, including the celestial, Gal-Luxy and the romantic Laces Wild. Similar to the Handful® Adjustable Bras, the Love Yourshelf Tank allows for the straps to be configured in three patterns for user comfort: criss-cross, halter, or parallel straps, with tanks now available in three different colors with additional mesh fabric detailing.

The also popular Handful Y-Back Bra (originally released in 2016), also has some color and print additions for fall, including the Gal-Luxy print, Brazenberry purple, and Spoon Me gray with inset stitching features and crochet-inspired accent straps in black.

The now beloved capris and tights are featured in Booya Black and a new shade called Smokin’ gray and can easily be paired with the new Handful® Love Yourshelf Tank, Flippin’ Awesome Tank, or Peek-a-Breeze Long Sleeve. The tanks are available in No Headlights White and Booya Black while the Peek-a-Breeze Long Sleeve shirts are available in Booya Black, Nurple purple, and Smokin’ gray.

“The new fall products add colors and prints that are not only fun but functional and flattering for all women,” says Jennifer Ferguson, CEO of Handful®. “The fall line allows our customers to feel the Handful mission of wearing designs that deliver in terms of fit, comfort, and overall style.”

All Handful® products are now available in sizes XS through XL. The new products are sold in select retail locations and online at www.handful.com

About Handful®

Handful is a thriving business run by women who share a passion for encouraging active women of all ages to live life to the fullest. We are active, we are versatile, and we are one of a kind. We believe the world needs more dreamers and can-do spirits and a lot less negative, “no you can’t” messages. We’ve made it our mission to support women, no matter what life throws their way, and it is our core purpose to promote and enhance women’s self-esteem with a special focus on reaching the 1 in 8 women who will be diagnosed with breast cancer each year. www.handful.com