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Harbinger Fitness’ Growth Sparks Move to Bigger Headquarters and New Website
February 11, 2011 – Fairfield, CA – Harbinger Fitness announced that a significant increase in sales of its fitness accessories required the company to expand both its physical space and its online presence. The company has moved to a new, larger headquarters in Fairfield, CA from its former location in Napa, and has just launched a newly designed web site, www.harbingerfitness.com.
“We have a bright outlook for 2011 and beyond. Demand for our products has never been stronger,” said Michele Gaedke, Vice President of Marketing of Harbinger Fitness. “To support our significant growth, we moved our headquarters to a new location that is three times larger than our previous one, and redesigned our website to better serve our customers.”
The new website features video training tips that consumers have been requesting. Fitness experts demonstrate the exercises, including proper alignment, positioning and usage tips. The Harbinger Fitness videos are a fantastic library of knowledge in one easy to access location. The site also includes an Anatomic Workout Guide that allows visitors to click on a body part to be directed to great exercises for that muscle group and the right equipment to use for each.
The Training Zone features Training Tips, “Ask a Trainer” section for professional advice, Training Guides, a BMI Chart and performance charts. The Glove Tech section answers technical glove questions and includes a glove sizing chart for proper fit, washing instructions and glove selection advice.
Social media widgets are part of the home page, so anyone visiting the site can get a quick glimpse of Harbinger’s conversations and join in at an instant. Advice from fitness experts in the Harbinger family, contests for free exercise equipment and updates from around the fitness world are examples of the content included on Harbinger Fitness’ Facebook and Twitter feeds. It’s also a great place for consumers to connect with each other, ask questions and express their opinions – knowing that they’ll always get a prompt and friendly response from the Harbinger Fitness team. Harbinger Fitness’ youtube channel is an easy place to go to find pro exercise demos. @harbingerfit www.facebook.com/harbingerfitness www.youtube.com/user/HarbingerFitness
While the new website does not feature an e-commerce feature, it does include a Where To Buy page that directs consumers to Harbinger’s retailers in the US and Canada. Harbinger’s new physical address is 801 Chadbourne Road, Suite 103, Fairfield, CA 94534. The toll-free number remains the same: 800-729-5954. www.harbingerfitness.com.
About Harbinger Fitness
Sometimes a single original design leads to great things. That’s exactly what happened when, in 1988, Harbinger Fitness was founded with a preliminary design for the most powerful wrist support system ever built into a glove. That design evolved into the patented WristWrap technology, now the foundation of many of Harbinger’s top fitness gloves, which are among the strongest selling products in the fitness category. Today the company designs a full range of innovative, high-performance fitness products built to enhance training for both serious and casual fitness enthusiasts. Harbinger’s products include fitness gloves and training gear such as belts, straps, wraps, jump ropes, resistance cables, balance trainers and mats. Harbinger is distributed worldwide via sporting goods retailers, fitness specialty retailers and fitness clubs. For training tips, gear guides and additional information about Harbinger, visit www.harbingerfitness.com.