Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Hayter Comm Acquired by Seattle’s Williams-Helde

Hayter Communications today was acquired by Williams-Helde.

Get access to everything we publish when you sign up for Outside+.

SEATTLE (May 11, 2017) – Hayter Communications, one of North America’s most recognized active lifestyle public relations agencies, today was acquired by Williams-Helde, a Seattle-based marketing communications firm that has represented an abundance of the Pacific Northwest’s leading companies since 1969.

Founded in 2001, Hayter Comm will continue to operate autonomously while servicing its national client base of winter sports, outdoor recreation, tech, travel and fitness clients, and assisting multiple Williams-Helde clients with strategic development, earned media and event services. The agreement enables Hayter Comm to immediately provide video content, digital marketing, graphic design, brand development, and brand resuscitation to its growing client base.

“Hayter Comm is one of the most vibrant and well respected agencies in the Active Explorer space,” said Marc Williams, Williams-Helde CEO. “The Hayter team has a history of delivering significant regional and national results and a reputation for creating all-time media adventures and consumer events. Our clients will immediately benefit from their services and Hayter’s current client base will experience a significantly broader base of creative services from web development to digital campaigns.”

Ryan Hayter, agency founder, will continue to run the public relations division with his team operating out of offices in Seattle, Port Orchard and Gig Harbor, Wash.; Lake Tahoe, Calif.; and Boulder, Colo.

“Williams-Helde is an ideal personality fit for Hayter Comm and our clients,” Hayter said. “The agreement gives us access to technology and tracking tools, creative flexibility for our clients, and expansive bandwidth for rapid growth. We’ll maintain the agency’s character that has led to our success over nearly two decades, and now have superior back-end support as well as proven systems and services in place to simplify ROI for Williams-Helde and Hayter Comm clients. It’s a big win for all parties.”

Hayter Comm is the third branch of Williams-Helde that currently operates its long-standing Williams-Helde Marketing Communications business as well as Active Labs for start-ups.

Founded in 1969, Williams-Helde Marketing Communications is the oldest independent agency in Seattle. Through its focus on the Active Explorer, the agency creates surprising and insightful

connections between their clients and their customers. Through its Active Labs division, Williams-Helde provides the marketing fuel young startup companies need to thrive. The agency is a leader in promoting and educating businesses on conscious capitalism throughout the Pacific Northwest.

Hayter Comm - Fish Logo - PR
William & Helde - logo -PR