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Press Releases

HayterComm Brings Communications Vision to Revant Optics

For Immediate Release

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SEATTLE, WA – February 7, 2018 

Revant Logo

Revant Optics, a Portland, Ore.-based manufacturer and seller of premium replacement lenses for all sunglass and prescription eyewear this week named Hayter Communications as its agency of record. HayterComm was selected for the agency’s deep roots in the eyewear market and active lifestyle industry.

Revant manufactures and sells premium replacement lenses for any brand of sunglasses and RX frames, offering more than 60,000 skus that complement Oakley, Spy, Smith, Ray-Ban, Maui Jim and more. An eight-year-old direct-to-consumer business, Revant has experienced rapid growth by offering superior quality replacement lenses at a better value, supported by a commitment to customer service previously unseen in the eyewear market.


The unique business was established by founder Jason Bolt when he crashed his mountain bike, scratching the lenses on his favorite sunglasses. After learning that replacement lenses weren’t available, he researched where the lenses were made and ordered the minimum amount of 200 sets. He sold the remaining lenses and Revant was born. Today Revant engineers and tests its own lenses through the industry’s most advanced and innovative processes at the company’s manufacturing facility in Portland. A direct-to-consumer approach allows the company to keep prices approachable while investing in new technology and offering premium products that are guaranteed to fit.

HayterComm will drive publicity around Revant’s made-in-USA replacement lens business as well as product category expansions.

About HayterComm

HayterComm, founded in 2001, was acquired by Williams Helde Marketing Communications in Seattle in May 2017 and collectively offers a comprehensive suite of branding and marketing solutions for start-ups to multi-billion dollar corporations in the outdoor, wintersports, active lifestyle, tech, medical and consumer product industries. Explore HayterPR to learn the rest of the story.

About Revant Optics

Revant Optics, makers of premium-quality sunglass and prescription replacement lenses, helps people see that better optics can enhance every activity under the sun. Revant bases both its headquarters and domestic manufacturing in Portland, Oregon to ensure the highest technical standards, greater performance and unrivaled customer service.

See what Revant Optics is all about at

Contact: Elana Rabin, HayterComm, 206.557.1828,