Benchmade Knives Partners with Hayter Communications
Storied brand teams up with fellow Pacific Northwest agency to reach new consumers
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Seattle, WA (January 14, 2019) – Benchmade Knife Company, manufacturer of premium knives for the hunting, tactical, enthusiast and outdoor recreation markets, has named Hayter Communications as its public relations agency of record. HayterComm was selected for the agency’s deep roots in the outdoor, sportsman, tech, lifestyle and adventure industries. The agency will drive publicity for all existing and upcoming products across each of Benchmade’s categories including hunt, tactical, enthusiast and outdoor recreation markets.
“The Hayter team’s excitement and enthusiasm for the products, experience with media across Benchmade’s breadth of categories and spirit for adventure makes them an ideal PR partner,” said Matt Elliot, Director of Marketing. “We’re excited to see where the partnership takes us as Benchmade continues to grow.”
Designed and manufactured in Oregon City, OR, Benchmade produces the highest quality knives coupling precision manufacturing with custom craftsmanship through handmade assembly. Across the knife and outdoor industry the brand is known for its lifetime warranty, outstanding customer service, and the wide variety of premium designs. The company operates out of a state-of-the-art facility with more than 144,000 square feet of manufacturing space producing products for professionals and enthusiasts alike. Benchmade has been in business since 1987, and now produces over 60 product families including popular items that have been on the market since the early 1990s.
“Benchmade is one of those brands that has a cult following due to its quality and craftsmanship,” said Ryan Hayter, president, HayterComm. “As a fellow Pacific Northwest brand, their knives have long been part of our everyday kit. The community of employees and brand fans Benchmade has built over its history is remarkable.
About Benchmade
Benchmade Knife Company is a premier knife manufacturing company headquartered in Oregon City, OR. With a focus on innovation and customer needs, Benchmade takes pride in combining skilled craftsmanship with precision manufacturing to produce knives for the world’s elite.
About HayterComm
HayterComm, founded in 2001, was acquired by Williams Helde Marketing Communications in Seattle in May 2017 and collectively offers a comprehensive suite of branding and marketing solutions for start-ups to multi-billion-dollar corporations in the outdoor, hook & bullet, wintersports, active lifestyle, tech and consumer product industries. Explore HayterPR to learn the rest of the story.
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Media Contact: Matt Glass, HayterComm, matt@hayterpr.com
