Headsweats® Continues Sponsorship of VERSUS Ask Bobke Segments

Cincinnati, OH- Headsweats announces their exclusive agreement to sponsor Bob Roll’s Ask Bobke segments featured on VERSUS during the network’s coverage of the 2011 Tour de France. VERSUS is the exclusive television home of the Tour de France in the U.S. This is Headsweats’ second year as the Ask Bobke sponsor and third year as the official headwear for the legendary international cycling race that runs for three weeks every July and spans a total distance of over 2,200 miles.

Bob Roll, the well-known former professional American cyclist, is part of VERSUS’ Tour de France on-air announce team and the Ask Bobke segment has been a part of the network’s coverage since 2004.

“We are very excited to be sponsoring Ask Bobke again this year,” says Alan Romick, Headsweats founder and avid cyclist. “We fully support the Tour and recognize it as a solid way to enhance Headsweats’ brand recognition within the cycling market. Roll is legendary to the sport and provides Tour followers with a colorful, yet honest and direct assessment of the race.”

Ask Bobke will air during the network’s primetime show which airs from 8-11 p.m. ET each night throughout the Tour.Online coverage will include an Ask Bobke page on the VERSUS Cycling Facebook page with information and details about winning a Bob Roll inspired, limited edition Headsweats TDF collection hat. The hats will also be available for sale online through the Headsweats website.

Continuing as an Official Tour de France Product supplier, Headsweats offers a large selection of styles within their TDF custom collection, including the collection’s top seller, the SpinCycle.The SpinCycle looks as good on its own as it does performing under the helmet. Headsweats’ spin on the traditional cycling cap features slick graphics and technical fabrication. A COOLMAX® outer shell provides maximum moisture management, and an elasticized back and soft bill offer enhanced comfort and fit. The complete Tour de France collection can be previewed online at www.headsweats.com

About Ask Bobke

Everyone seems to have an opinion on the most unorthodox member of VERSUS’ team of cycling commentators.From poking fun at cycling fans to his one of a kind “Roll-isms,” Bob Roll has an unforgettable personality and intense passion for cycling which he always brings to his coverage of VERSUS’ cycling.Bob Roll is a cycling pioneer with five Tour de France competitions under his belt.www.bobroll.com

About Headsweats

The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com

About VERSUS

VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms. Now in more than 76 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football, college basketball and Triple Crown horse racing coverage. The network is also home to the best outdoor programming on television. www.NBCSports.com