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Headsweats Renews Partnership with NBC Sports Network for “Ask Bobke” And Epic Cycle Series Sponsorship

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Cincinnati, OH – For the third consecutive year, Headsweats will be the exclusive sponsor of NBC Sports Network’s “Ask Bobke” segment during Tour de France coverage, June 29 – July 21. The segment is hosted by Bob Roll, a three-time Tour de France racer and cycling commentator. “Ask Bobke” runs during primetime and late night tour coverage on each of the Tour’s 21 day-long race segments.


“No one covers the Tour like Bob Roll,” says Headsweats president Mike McQueeney. “His insight and colorful personality bring the race to life for those of us watching from home. We’re pleased to continue this partnership and can’t wait to see what this year’s Tour brings and hear what Bob has to say about it.”

Sticking to their roots in the cycling industry, Headsweats also sponsored NBC Sports Network’s coverage of Paris Nice, Paris Roubaix, and Amgen Tour of California earlier this year. Next up, Headsweats will be a sponsor of the network’s coverage of the US Pro Cycling Challenge, a 7-day, 683-mile race to be held August 19-25 that will pass near their offices in Boulder, Colorado.

Headsweats has been an official product of the Tour de France since 2008. During the on-air coverage fans have the opportunity to win a Headsweats exclusive “Ask Bobke” signed hat if Bob Roll selects their question to answer during that evening’s broadcast. In addition, Headsweats will be doing online promotions throughout the Tour where fans will get a second chance to win exclusive Ask Bobke headwear.

About Headsweats

The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head.

About NBC Sports Network

NBC Sports Network, part of the NBC Sports Group, is dedicated to serving passionate sports fans. Now in more than 80 million homes, the Emmy-award winning network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, the 34th America’s Cup, Premier League and Formula One. In addition, NBC Sports Network features college football, college basketball, college hockey, cycling, outdoor programming, horse racing surrounding the Triple Crown and Breeders’ Cup, Fight Night boxing, Ironman, the Dew Action Sports Tour and USA Sevens Rugby. The network is also home to original programs such as Costas Tonight, The Crossover, NFL Turning Point, Pro Football Talk and The Dan Patrick Show. NBC Sports Network is distributed via cable systems and satellite operators throughout the United States.

About “Ask Bobke”

Everyone seems to have an opinion on the most unorthodox member of NBC Sports Group’s team of cycling commentators. From poking fun at cycling fans to his one of a kind “Roll-isms,” Bob Roll has an unforgettable personality and intense passion for cycling which he always brings to his commentary. Bob Roll is a cycling pioneer with five Tour de France competitions under his belt.