Health Club Orders Surge for New LateralX Elliptical from Octane

BROOKLYN PARK, Minn. – Sept. 19, 2012 – Eager to give their members an innovative, effective way to exercise, health clubs worldwide are rapidly placing orders for the recently debuted LateralX elliptical (LX8000) from Octane Fitness, LLC (www.octanefitness.com), which is now in full production.

Specialty fitness retailers, fitness industry professionals and the media can test-ride this unique machine today through September 21 at booth H609 at the Health and Fitness Business Expo at the Sands Expo and Convention Center in Las Vegas.

The LateralX provides smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts electronically, utilizing 10 varying planes of motion to create muscle confusion, for functional exercise that delivers results.

“People move in different directions in everyday life, and the LateralX offers a new, low-impact way to train,” said Tim Porth, executive vice president of product development and marketing at Octane. “LateralX elliptical machine reviews indicate that clubs are eager to floor a premium product that offers variety, feels great and is easy to own. In fact, many clubs have ordered it sight-unseen.”

The effectiveness of this trainer also is helping drive sales. With 10 variable lateral width settings on the machine, university research shows that LateralX users experience a 27% increase in caloric expenditure going from lateral width 1 to lateral width 10. Also, studies indicate that the LateralX motion represents a 30% increase in hip abduction, hip adduction and knee extension over traditional ellipticals.

Octane-exclusive workout boosters and programs that capitalize on the varying motion and target the glutes, hips and thighs include QuadPower, ThighToner, Lateral Interval and Dual Direction. Adding to this elliptical machine’s benefits are the MMA and 30:30 Interval regimens that ramp up intensity, along with Octane’s popular CROSS CiRCUIT combined cardio and strength interval routines.

For customization and comfort, the LateralX is equipped with interactive heart rate programs, digital contact heart rate sensors, the patented MultiGrip and Converging Path handlebars, 30 levels of resistance and a console fan.

The LateralX is available from Octane Fitness direct salespeople and authorized specialty fitness dealers with a MSRP of $6,999.

Octane Fitness Background
Relentlessly fueled to reinvent low-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide seated elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT and now leads exercise in an entirely new direction with the LateralX. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.

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Find Octane on Facebook. Images are available; contact Julie King at 847.638.1582 or jking@octanefitness.com. For more information, contact the company at 888-OCTANE4 (888-628-2634) or www.octanefitness.com. Octane Fitness, CROSS CiRCUIT, LateralX and xRide are registered trademarks of Octane Fitness.