Health+Fitness Business Launches Revamped Web Site

SAN JUAN CAPISTRANO, Calif. – July 15, 2009 – Health+Fitness Business Expo & Conference (HFB), today announced the launch of its revamped website, which includes enhanced attendee show planning features and resources for the entire fitness industry. The improved site will help attendees plan their time at the 2009 HFB show next month, August 6-7, at the Colorado Convention Center in Denver, Colo.

“The HFB Web site now has a look and functionality that truly enhances the user experience,” said Rich Kelly, marketing manager for HFB. “The site gives retailers resources that will help them make the most of their time at the show and keep updated on industry happenings before and after.”

The revamped HFB Web site uses a contemporary design to highlight the Expo’s schedule and news. The homepage’s Product Showcase gallery links directly to the searchable Product Showcase, which features a number of the innovative products that attendees will see at this year’s show.

The Product Showcase and the enhanced exhibitor directory and floor mapping are part of the show’s new “HFB Planner” tool. Exhibitors will be able to upload and enter detailed information about their company and offerings including photos, video and show specials retailers will be able to view while preparing for the show.

In addition, HealthandFitnessBiz.com now includes online content and industry press release feeds from SNEWS®, a fitness industry news source. It also promotes retail fitness industry social networking with links to HFB’s Twitter feed and Facebook page. These homepage features make HealthandFitnessBiz.com a central aggregate for key fitness industry news, information and social networking resources.

New planning features on the HFB website include:
•A richer and more dynamic exhibitor directory
•Easier-to-use interactive floorplan map
•A mobile phone optimized version of the website to
allow easy access to the exhibitor directory and
schedule from the show floor

HFB has also expanded its online attendee resources to include a:
•Password-protected area for attendees only
•Detailed show planner to schedule and keep track of
appointments, seminars and other events
•Match-making system to help buyers find exhibitors
offering products of interest to them.

Online retail attendee registration has been open since June. With today’s re-launch of HealthandFitnessBiz.com, online exhibitor registration for HFB 2009 is officially open as well. Links to buyer attendee and retailer registration are on the HFB homepage. Buyer attendee registration is free online or onsite, and non-buyer attendee registration is $250.

About Health+Fitness Business
Health+Fitness Business (HFB), a division of Nielsen Business Media, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. HFB is the leading retail fitness industry business-to-business trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness.

For more information, please visit www.healthandfitnessbiz.com.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com