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Press Releases

He(a)rd Sports to Represent Skier, Mountaineer and Adventurer, Hilaree O’Neill

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Berkeley, CA-Outside Magazine called Hilaree O’Neill one of the most adventurous women in the world of sports.

Frankly, we agree and today, we are delighted to announce that He(a)rd Sports Marketing will be representing O’Neill as she continues to explore the far corners of our planet and push the limits of human performance.

Hilaree O’Neill’s accomplishments as a mountaineer and skier rank her among the most distinguished and versatile mountain athletes of her generation. In 2012, she became the first woman to climb two 8,000-meter peaks within 24 hours (Everest and Lhotse). She has skied from the summit of the world’s 6th highest peak, Cho Oyu and notched first ascents (and often ski descents) of peaks throughout North and South America, Europe and Asia. In 1996, O’Neill won the World Extreme Skiing Championships in Chamonix, France.

Hilaree O’Neill is far more than “just” a climber or skier. She is an adventurer in every sense of the word. In 2015, O’Neill led a ground-breaking expedition to Myanmar, funded by a National Geographic Explorers Grant. It was reminiscent of expeditions of days gone by when explorers had few maps, bushwhacked to their objectives and climbed with limited route knowledge or infrastructure. 

“I have admired Hilaree for many years,” said He(a)rd Sports Marketing, CEO Ethan Veneklasen. “She is, without question, one of the most influential women in adventure sports and her accomplishments as an athlete transcend genre. I think the thing I find most exciting about her is her deep commitment to inspiring and mentoring the next generation of climbers and skiers.”

O’Neill is a mother of two boys, Quinn and Grayden, who have traveled the world with her, including a trip earlier this year to the Base Camp of Makalu in Nepal. She lives in Telluride, CO and, in her free time, enjoys exploring the beautiful San Juan Mountains.

In addition to her accomplishments as an athlete, Hilaree O’Neill is a compelling storyteller and speaker. She is a mainstay of The North Face Never Stop Exploring Speakers Series (Presented by Gore-Tex). In 2016, she has been invited to participate in the National Geographic Speakers series.

Hilaree O’Neill is proud to represent some of the world’s most iconic outdoor brands: The North Face, Dynastar, Dynafit, Smith Optics, CLIF Bar and Black Diamond.


He(a)rd Sports Marketing, LLC works with best-in-class outdoor industry companies, events and athletes to “harness the power of community” and build engaged, impactful brands. Based in Berkeley, CA, He(a)rd Sports inspires and engages the outdoor lifestyle community through its sports marketing, athlete management, public relations and content creation services.

Contact: Ethan Veneklasen at (510) 209-3172 or