Helix Announces Addition of John Dobbie to Business Development Team

Industry Veteran Named as Director, Commercial Business Development, Eastern Region

(Boston, MA – August 25, 2014) Helix, the world’s leading manufacturer of Lateral Training fitness equipment, announced today that long-time fitness industry executive John Dobbie was assuming the newly created position of Director, Commercial Business Development for its Eastern Region.

Scott Logan, Helix VP Sales & Marketing, stated:

“We could not be more pleased and excited to have someone with John’s extensive experience and expertise join the Helix team. John is a proven performer with some of the leading brands in the fitness industry and has been a key player in helping companies like StairMaster, Strive, Nautilus, and Expresso Fitness build their businesses.

“John is a top-tier professional who brings both the knowledge and skills that Helix needs to help manage the explosive growth we are experiencing. Plus, of course, John also has the industry awareness and contacts to help reach the regional and national customers needed to sustain our growth path.”

John, who has been actively engaged in the fitness industry for over 28 years, comes to Helix after six years with FreeMotion Fitness as their Eastern Regional Sales Manager. In addition to positions with a number of major equipment brands, early in his career John coached both high school and collegiate athletes in baseball, wrestling, and football which helped develop the strong team philosophy he has subsequently demonstrated.

John is a graduate of the University of Tampa and currently resides in the Tampa area with wife Darcy. John and Darcy have two sons, Josh and Jordan, both of whom graduated from Florida State University after playing football in that school’s vaunted program under Coach Bobby Bowden. It’s interesting to note that John’s team skills extend to the next generation, as both sons are currently in the fitness industry as well.

About the Helix Lateral Trainer

The Helix Lateral Trainer is one of the most effective & revolutionary cardio fitness machine ever built. As the only true lateral training machine on the market, the Helix Lateral Trainer enables users to achieve a vigorous & challenging cardio workout by focusing on activation of the entire lower body and core.

The patented “figure 8” motion allows users to tone and strengthen trouble areas, like the inner/outer thighs and glutes, by working the lower body side-to-side. The results – strengthening & shaping of the entire lower body – are made-to-order for everyone from competitive athletes to women seeking to tone up exactly the areas Helix focuses upon.

Helix Lateral Trainers come in a variety of models designed to meet the needs of both residential and commercial environments. The HLT3500 model has the heaviest-duty frame and construction, and is designed specifically to withstand the rigors of full-time commercial use, while the rugged H1000 is the premium residential lateral trainer designed for home gyms.

About Helix

Headquartered in Boston, MA, Helix is the world’s leading manufacturer of lateral training fitness equipment. Established in 2006, the company’s revolutionary lateral fitness system has been awarded patents around the world, and its premiere fitness product, the Helix Lateral Trainer, has been installed in hundreds of diverse settings including health & fitness clubs, YMCAs, training studios, corporate gyms, rehabilitation facilities, multi-tenant fitness centers, and colleges & universities. The Helix Lateral Trainer is widely recognized as a revolutionary breakthrough in cardio training and is the pioneer of an entirely new category of fitness equipment – the Lateral Trainer.

For more information, contact Scott Logan, VP Sales & Marketing, at scott@helixco.com or (425)526-6779.