Helix Lateral Trainer new partner annoucement

Boston, MA (January 14, 2011) Fitness manufacturer Helix Company today announced its partnership with Needham, MA based National Fitness Group for the launch of its new commercial-grade Helix lateral trainer. National Fitness Group, headed up by 30-year fitness industry veteran Gregg Maloley, will serve as national distributors for the HLT3000, which was introduced in December.

“We knew there was pent up demand for the product, since gyms have been practically begging us for a commercial model since we launched the first Helix,” said Lenny Snyderman, Helix Co. President. “We’ve been selling out our inventory almost as fast as we can bring it in. And National Fitness Group, with their industry connections and experience are proving the perfect partner. It’s very exciting.”

While treadmills, steppers, bikes, and ellipticals all work the body in a front-to-back plane, the Helix®, with its unique counter-rotating “figure eight” range of motion, allows users to work side-to-side, thus targeting their toughest areas while burning fat and conditioning aerobically.

The Helix HL T3000’s commercial-grade technology has been engineered to withstand the rigors of the gym fitness floor, yet its price point remains roughly half that of a comparable treadmill or elliptical, making it an extremely attractive alternative in today’s budget conscious world.

sales@helixco.com 888-435-4926 (888-HELIXCO)