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OSLO, Norway (January 21, 2016) —Helly Hansen’s ULLR collection for freeride skiers continues to receive global recognition with the latest accolades coming from the ISPO trade show in Munich where the Elevation Shell Jacket received a coveted ISPO Award 2016/17.
The professional-grade jacket, designed in collaboration with Helly Hansen’s ski ambassadors, received the award based on its innovative design and performance attributes as judged by a panel of 45 jury members from 10 countries.
Built for professional big mountain skiers, the Elevation Shell Jacket features extra durable Helly Tech® fabrics with a combination of an air permeable membrane and H2Flow™ temperature regulation system that uses PrimaLoft® Silver Insulation Active. The exclusive design makes it the burliest, most breathable and highest performing freeride jacket in the ULLR collection.
“The Elevation Shell Jacket is the result of a true collaboration between Helly Hansen’s design team, our professional ski ambassadors and fabric and insulation partners,” said Philip Tavell, Category Managing Director for Ski. “The ISPO Award is especially meaningful because the Elevation was up against so many exceptional products in the category.”
Helly Hansen has consistently introduced state-of-the-art designs and technical innovations since its founding in 1877, including the first supple waterproof fabrics for the commercial fishing industry 138 years ago, the first pile fabrics in the 1960s, the first technical base layer in 1971 and the H2Flow™ temperature regulation system in 2012.
The Elevation Shell Jacket is part of Helly Hansen’s 2016-17 ULLR™ freeride outerwear collection, available in September 2016, that caters to skiers who pursue high-intensity experiences beyond resort terrain and require the utmost protection and versatility in apparel.
Helly Hansen Elevation Shell Jacket Features:
- Helly Tech® Professional
- Waterproof, windproof and breathable
- 3-ply fabric construction
- Fully seam sealed
- Durable Water Repellency treatment (DWR)
- Mechanical venting zippers
- RECCO® Advanced Rescue System
- Hi-Viz brim and details for safety
- Fusion modular system jacket to pant
- Snap away stretch powder skirt
- Fixed helmet compatible and adjustable hood
- 2 bellow pockets and 2 chest pockets
- Wrist gaiters with thumb hole
- Internal pockets for goggles, with goggle shammy
- Ski-pass pocket
- YKK® Aquaguard Vislon® water resistant zippers
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations, including the first supple, waterproof fabrics created more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow® temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. It’s ski uniforms are worn by more than 50,000 professionals across 100+ ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.