Helly Hansen Expands “Ski Free” Program to Include 28 Resorts

[Norway, Fall/Winter 2015]- Helly Hansen delivers maximum versatility in its winter 2015-16 ski apparel collection in clean Scandinavian styles that promise comfort and performance in a variety of winter conditions. Skiers who buy Helly Hansen products this season will receive an added bonus with a free one-day or two-for-one ski pass redeemable at 28 participating resorts in the U.S., Canada and Europe – from premium resorts like Aspen/Snowmass and Chamonix to local destinations. Look for “Ski Free” hangtags on most Helly Hansen ski jackets and pants available through leading winter sports retailers.

 “Helly Hansen uniforms are the choice at more than 100 top ski resorts around the world this season, and more than 50,000 ski professionals put their trust in our products’ performance, durability, warmth and comfort all season long,” said Erik Burbank, vice president of global marketing for Helly Hansen. “The Ski Free program celebrates our resort partnerships and gives Helly Hansen customers a chance to explore new mountains or visit their favorite local destinations.”

The majority of Helly Hansen’s Winter 2015-16 men’s and women’s ski jackets are part of the Ski Free program, including the all-new Ullr freeski collection, EQ Black resort jackets and the luxurious EQ Red series.

The Ski Free program is simple:

1. Purchase a Ski Free-eligible Helly Hansen product identified by the hangtag on the jacket or pant anytime during the Winter 2015-16 season.

2. Validate the hangtag voucher and view a complete list of participating resorts at www.hellyhansen.com/skifree

3. Bring the validation, hangtag, and original receipt to the participating resort to redeem your free individual one-day or a two-for-one ski pass.

4. Enjoy your new product and the mountain.

5. Share your winter experiences with us on Facebook, Instagram and Twitter with the hashtag, #hellyhansen.

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. Its ski uniforms are worn by more than 50,000 professionals across 100-plus ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear and sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit hellyhansen.com.