SEATTLE, WASH (December 7, 2020) — Through the end of the year, the 13 Helly Hansen retail and outlet locations across North America are accepting donations of clean, gently-used winter jackets and delivering them to local organizations supporting homeless, at-risk youth, and disabled populations. So far, more than 120 jackets have been donated and the goal is to collect at least 200 jacket donations before the end of the year.
“For more than 140 years Helly Hansen has been making professional-grade gear to help people stay and feel alive through insights drawn from living and working in the world’s harshest environments,” says Matt Enders, Regional Retail Director, Helly Hansen North America. “We understand that warm, reliable winter gear is not only essential to outdoor professionals, but a basic, fundamental need for everyone, and we want to help more people have access to it through this program.”
The manager of each Helly Hansen store has selected a local organization that will benefit from the donation of these warm winter jackets. As examples, the Helly Hansen on Granville Street in Vancouver, BC, has partnered with the Wildlife Thrift Store to benefit the Covenant House, which helps Vancouver’s homeless and at-risk street youth. Donations to the Helly Hansen outlet in Tulalip, WA, will benefit Cocoon House, an organization working to end youth homelessness. In Boulder, CO, the jackets will be delivered to Boulder Emergency Family Assistance Association, which helps families, people with disabilities, and seniors to meet life’s basic needs.
“Especially with the weather getting worse, it’s a fundamental importance to have rain gear and winter gear to stay warm and dry when you live on the streets,” says Kail O’Donnell, manager of Wildlife Thrift Store in Vancouver, BC. “These donations will go a long way for a lot of folks.” Adds Kristy Hayter, Senior Manager of Communications for Covenant House Vancouver, “Covenant House Vancouver is beyond grateful for the support from Helly Hansen. Their donations of coats will bring warmth and comfort to young people experiencing homelessness.”
To thank those who donate a jacket, Helly Hansen is providing a discount to be used on the purchase of one full-priced Helly Hansen item. The discount can be used at the time of donation or through the end of the year in-store or online.
“The incentive is to thank our local community patrons and help inspire people to take a closer look at their gear and see what they might be able to donate,” says Enders. “Many of us have the extra time right now to go through the things we have and evaluate what we really need. If you don’t need it, there are a lot of people right now whom it could benefit.”
Donations of washed, gently-used jackets are accepted at all of Helly Hansen’s brand stores and outlets across North America. Donated jackets do not have to be Helly Hansen brand. To find a location near you, visit hellyhansen.com/store-finder/. Donations will be accepted throughout the winter season, but to redeem the discount, jackets must be donated by December 31, 2020, at store closing. For more information on the Helly Hansen Jacket Drive, please call or visit the store location in your area.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.