Helly Hansen Launches Crowd-Sourced and Brand Ambassador Ski Film
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Helly Hansen announced today the release of its crowd-sourced ski film, Ski Free the Film.
The collaborative film project aims to express the ultimate love for skiing, and the rush of freedom and excitement the participants feel no matter whether they are skiing in resorts, backcountry, or on big mountains around the world. The footage submitted during Helly Hansen’s 2015 Ski Free campaign ranged from skiing leisurely groomed runs to untouched waist high powder and high altitude randonnée expeditions overlooking the alps, all expressing a universal passion toward the sport.
The user-generated material compliments the film’s backbone story of meeting Helly Hansen Ski Ambassadors Aurelien Ducroz and Kaylin Richardson. The end result is a 12-minute edit showcasing the universal love of skiing from freeride world tour champions, seasoned powder hunters, families on vacation and Olympic athletes.
The final-cut feature film will be released on www.hellyhansen.com/skifree/film and on select partner sites during the winter 2015-16 snow season.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. Its ski uniforms are worn by more than 50,000 professionals across 100+ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com
