Today the German Design Council announced Helly Hansen has been awarded the German Design Award 2014 for the women’s Crew H2 Flow Jacket. The award is yet recognition of Helly Hansen’s innovative H2 Flow technology and its relevance in multiple outdoor and ski categories. By expanding the heralded H2 Flow technology into the sailing category, sailors can now regulate their body temperature across a wide variety of conditions and climates.
Warmer, Cooler, Lighter: H2 Flow is a groundbreaking design that combines an insulation layer, an airflow venting system, and a protective waterproof breathable barrier. The innovative combination allows adventurers to regulate their body temperature in a wider variety of conditions and climates. The construction has become a cornerstone in Helly Hansen training, outdoor, ski and sailing designs.
“Based on decades of design, development and manufacturing knowledge, we continuously strive to innovate, improve and exceed the needs of professionals on the water and in the mountains, said Richard Collier, vice president of product for Helly Hansen. “The H2 Flow technology is a perfect example of this. Insights gained from professional climbers and ocean sailors directly led to the invention of the H2 Flow Jacket, the biggest innovation in midlayers since the first fleece.
Performance and versatility in a wider range of conditions:
The Crew H2 Flow Jacket is a lot more efficient at regulating body temperature than standard sailing jackets which makes it more versatile and wearable in a broader range of conditions. The PrimLoft insulation and the negative spaces trap air for insulation, whilst the sailors can cool down quickly by opening the large front ventilation YKK quality zippers allowing excess hot and moist air to be released. This enables quicker cooling and quicker drying for maintained insulation over time.
“On behalf of everyone involved in developing this technology, we are very proud to receive this recognition of the Crew H2 Flow jackets by the German Design Council,” said Erik Burbank, vice president of brand for Helly Hansen. “Helly Hansen has brought innovative and purposeful solutions to the market for decades. It truly speaks to our commitment to Scandinavian design, and the unwillingness to compromise between design and performance.”
Solving sailing specific challenges:
When developing the Crew H2 Flow Jacket the design and development team had to overcome a specific set of challenges found in sailing. Although not that different from the go-stop-go, on-and-off activity found when skiing at a resort, the sailing jacket would have to be way more protective whilst still insulating and ventilating as well as the best ski jackets.
“Even without considering unstable and changing weather, sailing is inevitably a mix of going upwind and downwind – leading to huge differences in temperature because of wind-chill. With the Crew H2 Flow Jacket we’ve created the first waterproof breathable jacket that provides the warmth needed beating upwind, whilst enabling quick ventilation and cooling when reaching downwind. The light weight design is also highly beneficial when racing around the buoys or when packing for longer hauls,” said Kristoffer Ulriksen, sailing category manager for Helly Hansen.”
Helly Tech® Performance fabricCrew H2 Flow Jacket and W Crew H2 Flow Jacket Features:
- Waterproof, windproof, and breathable
- 2 ply fabric construction
- Fully seamed seals
- Durable Water Repellency (DWR)
- WarmCore by PrimaLoft® insulation
- Lined for comfort
- Quick dry lining
- Hip-length, regular fit
- Water-resistant front zipper pockets
- Polartec® fleece collar
- Adjustable hood
- One hand adjustable hem
- Kill cord D-ring
For more information:
Joumana Løvstad, Global Marketing & Communication Manager, email@example.com
ABOUT HELLY HANSEN
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.