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Help the Grassroots Outdoor Alliance get 500 Kids Outdoors in 2014

Contact Hope Buttita

Help the Grassroots Outdoor Alliance get 500 Kids Outdoors in 2014

(Asheville, NC) Please help the Grassroots Outdoor Alliance

Grassroots, in partnership with Horny Toad, has set a goal to get 500 disadvantaged kids active and engaged in the outdoors. The pilot program uses experiential and educational programs provided by IJAMS, a Knoxville-based nature center. Their programs encourage stewardship of the natural world by providing an urban green space for people to learn about and experience the outdoors. All proceeds from the event will go towards funding this program. Please help us get 500 kids active and engaged in the outdoors.

 Just $25 gets one child outdoors for a day. Please take a moment to sponsor the program at

In addition, please join us on Tuesday, November 19th for an evening of unforgettable films in support of an incredible organization and help us reach our goal!

The film series will take place at Knoxville’s Bijou Theater. The screen schedule can be found on their website at

About Horny Toad

Born in Telluride, based in Santa Barbara, Horny Toad is an eco-minded active-lifestyle clothing brand. Always aiming to do the right thing, the Horny Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more, visit

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a coalition of outdoor specialty retailers with 45 members and nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at