Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Hero Water Safety Wear Partners with Mad Jack Outdoor

Innovative inflatable rash guard company is they keystone product line for the new, cutting edge eCommerce outdoor sports marketplace

Get access to everything we publish when you sign up for Outside+.

Homewood, Calif. (August 10th, 2020) — Today, Mad Jack Outdoor (www.madjackoutdoor) and Hero Water Safety Wear announced their partnership focused on growing the water safety wear company’s online sales in the United States. Hero Water Safety Wear, based in Australia, changed the world of water-based sportswear with their ingenious inflatable rash guard that inflates into a life vest in seconds and comes to the rescue if you find yourself in trouble.

“Partnering with Mad Jack Outdoor was a no brainer,” said Jennifer Polce, Head of Operations at Hero Water Safety Wear. “Mad Jack Outdoor has a unique and proven formula for jump starting online sales for young brands. They are changing the way new products are brought to market, truly embracing innovation and the entrepreneurial spirit in the outdoor industry.”

Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables new brands — that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate, and gives shoppers the opportunity to access the entire product catalogs of veteran brands.

“Hero Water Safety Wear checked all the boxes for us,” said Michele Collison, Co-Founder of Mad Jack Outdoors. “We want our customers to know us for sourcing unique products with purpose, and Hero’s Inflatable Rash Guard does just that. They are stylish, UV protected, and can save lives in a water emergency. It is no wonder that they were awarded the ISPO Brand New Award for Innovation in Apparel in 2019.”

To learn more, visit

PR Contact
Kristin Mehiel
Co-Founder of Mad Jack Outdoor

About Mad Jack Outdoor

At Mad Jack Outdoor, we bring the most innovative gear on the market next to world class brands, all curated into one unique, collaborative online marketplace. We source gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem, we work with proven brands — the outdoor industry veterans, if you will to hand select the best of the best of gear. We also partner with independent outdoor retailers nationwide to bring their end of season, overstock and last year’s models to our discount online outlet. The end result is an outdoor marketplace with the best gear selection to keep you outdoorsy!

About Hero Water Safety

Our mission is to bring innovation and technology to sportswear to make water-based activities safer for everyone. Every week people are drowning whilst participating in recreational water-based hobbies. There is a reluctance to wear bulky and uncomfortable life jackets as well as the stigma attached by wearing something that is not fashionable. We have produced a product that addresses all of these concerns so people not only look and feel comfortable but have buoyancy protection if required. The HERO Life-Saving Rash Guard: Designed for all water sports, this high-performance rash guard inflates and becomes a life jacket in times of trouble. The HERO Inflatable Rash Guard is certified as a Level 50 Buoyancy Aid. All components are certified for use in life-saving devices.