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SEATTLE (April 13, 2021) – HEST, the designer of premium products built to make the great outdoors even greater and known for its original, award-winning Sleep System, is proud to announce its brand alliance partnership with Protect Our Winters (POW), a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change.
“HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep,” said HEST founder, Aaron Ambuske. “The outdoors and the adventure they offer inspires our everyday lives. This is why we teamed up to support the good people and causes at Protect Our Winters. As ski industry vets and ski bums at heart, we know POW transcends snowy winters: it is about helping and protecting the places and lifestyles we love from climate change. POW is a community of athletes, scientists, creatives, and business leaders we stand behind who are advancing non-partisan policies that protect our world today and for future generations.”
Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations.
HEST was founded in 2019 by longtime outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Previously, Ambuske spent 18 years designing skis at K2, introducing innovations that still shape the ski world today.
“This is a first step, and we will continue to find ways to partner with like-minded companies, initiatives and individuals that share our interests in protecting the outdoors we find joy in year-round,” continued Ambuske.
To make a direct donation to Protect Our Winters, visit https://protectourwinters.org/donate/.
HEST brings the comfort of home to the outdoors, producing quality outdoor products that build community around camping. HEST develops and delivers high-performance, low-maintenance camping solutions for getting the most of your outdoor experience. HEST was founded in 2019 by outdoor industry product and engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. The result was the HEST Sleep System, a two-part portable camp mattress that features an inflatable drop-stitch platform on the bottom and a two-layer foam pad on top to create a comfortable car-camping sleep system. After the successes of the Sleep System alongside consumer feedback and consideration, HEST released the two-person Dually in 2020 and most recently the new HEST pillow for a complete and compatible sleep system. Learn more about HEST at www.hest.com.
About Protect Our Winters
Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community to lead the fight against climate change through educational initiatives and political advocacy. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and the community to harness the collective power of the outdoor sports industry to take meaningful action against climate change. For more information, visit www.protectourwinters.org.