HFS Communications Expands PR and Social Media Team

HFS Communications, a boutique public relations and social media agency, recently expanded its team with the addition of two new communications experts, Kristin Hathaway and Tyson Goodridge. HFS Communications offers comprehensive and integrated PR and social media communications for brands within the outdoor and sporting goods, footwear and fashion and home and gift categories. HFS Communications continues to grow with the addition of new client Hyperlite Mountain Gear, a designer, manufacturer and supplier of ultra lightweight Cuben fiber outdoor gear. HFS will provide a full range of communications support for the brand through public relations and social media strategies.

Kris Hathaway joins the team as senior account executive. Kris has more than 11 years of communications experience, most recently running her own PR agency. Her personal connection to the brands she services, as well as her relationships with key members of the media, has resulted in significant placements in national magazines and newspapers, on television and on top blogs. Additionally, Hathaway is familiar with the creative design process and brand development from her time as a senior account manager with Jager Di Paola Kemp, a nationally recognized strategic design firm. Kris brings a unique perspective to active products both as a user as well as a former outdoor specialty store sales associate.

Tyson Goodridge joins the team as social media strategist. Goodridge is a public relations and marketing professional who has worked with Apple, Harvard, Compete, Tom Watson and the PGA TOUR, The Islands of the Bahamas, Pebble Beach Resorts and Major League Baseball. Goodridge will assist HFS Communications with strategic social media efforts and identifying the latest communications and marketing tools.

About HFS Communications
HFS Communications specializes in the outdoor and sporting goods, footwear and fashion, and home and gift categories. They bring energy, accountability, creativity, and humor to every project, and know that relationships — with key members of the media, with contacts in the industries they service, with clients and with the members of the team – are the reasons for their success. Visit www.hfscommunications.com; Facebook: http://www.facebook.com/hfscomm); Twitter: @hfscomm.

About Hyperlite Mountain Gear
Founded in 2010, Hyperlite Mountain Gear (HMG) is a designer, manufacturer and supplier of ultralight Cuben fiber outdoor gear, including shelter systems, tarps, backpacks and stuff sacks. Originally used in high-performance sailing, Cuben fiber is a strong, 100% waterproof, non-woven laminate “fabric” that excels in demanding outdoor conditions, thereby enabling the production of high-quality outdoor gear with unprecedented strength-to-weight performance. HMG is based in Kennebunk, Maine with design, testing and manufacturing facilities in the heart of the White Mountains of North Conway, New Hampshire. For more information, find them at www.hyperlitemountaingear.com, Facebook: Hyperlite Mountain Gear, YouTube Channel: Hyperlitemtngear1, Twitter: @HyperliteMgear