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Press Releases

Hi-Tec Footwear Partners with Terra PR for Public Relations

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Portland, OR (March 13, 2014) – Storied outdoor footwear brand Hi-Tec Sports USA has selected Terra Public Relations to handle public relations for their line of premiere hiking and outdoor footwear.

Based in Jackson, WY, Terra PR brings authenticity and deep roots in the footwear industry to the table for Hi-Tec.

“This year, Hi-Tec will be celebrating our 40th anniversary. We are so proud of our accomplishments thus far and we are ready to tell the world about our history and future,” said Dayna Stejskal, PR and Marketing Executive at Hi-Tec USA. “We’re looking forward to partnering with a firm that will be able to connectour brand with our target audiences.”

Hi-Tec is inspired by life and its goal is to meet consumers’ needs with a desire to evolve with the ever-changing outdoor industry. Frank Van Wezel started Hi-Tec in 1974 and since then, Hi-Tec has been the first brand in the industry to bring many proprietary technologies to market in their selection of outdoor, hiking and work footwear.

Alli Noland, Director of Everything at Terra PR said, “We’re really excited to be working with such a storied brand. The deep connection to fitness and the outdoors fits perfectly with our client lineup and experience in the footwear industry and I’ve been a fan of Hi-Tec for years”


Hi-Tec website:

Hi-Tec on Facebook:

Hi-Tec on Twitter:

Media Contact:

Keri Jamison

Terra PR


About Hi-Tec Sports

Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding $250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra Sneaker and Sierra Lite hiking boot. Today, Hi-Tec remains true to its heritage, offering technical footwear and apparel for outdoor adventure. With four decades of product and performance technology innovation, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience. Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports, PLC, Amsterdam. Hi-Tec products are sold in over 70 countries worldwide. For more information, visit and follow us on and twitter/hitecusa.

About Terra PR

Terra Public Relations is an integrated media relations, brand and social media consulting firm for companies seeking to engage mainstream, travel, athletic, outdoor, LOHAS, sustainability, family and action sports media and community, on behalf of progressive companies with great products and a story to tell. Visit for more information.