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Portland, OR (June 3, 2015) – Hi-Tec Sports USA, a world leader in sports and outdoor footwear, supports National Trails Day®, the largest annual trails celebration in the U.S. National Trails Day originally began 23 years ago, and tradition will continue when thousands of Americans band together and participate in getting outdoors on June 6, 2015.
Hi-Tec has recently announced an exclusive partnership with American Hiking Society (AHS), the only national non-profit dedicated to protecting the places you hike. AHS encourages all types of Americans to get motivated to participate in outdoor recreational activities, specifically hiking and National Trails Day.
“We’re excited to have the opportunity to sponsor such a wonderful tradition,” said Ian Little, Director of Marketing and eCommerce at Hi-Tec Sports. “Hi-Tec is happy to donate a portion of the sales of the Altitude V hiking boot in 2016 to the American Hiking Society.”
“We are excited about our new partnership with Hi-Tec,” said Greg Miller, American Hiking Society President. “Hi-Tec boots are perfect for a variety of hiking trails and the generous sponsorship of National Trails Day will allow us to raise awareness of the benefits of hiking and work to conserve more parks and trails across America.”
National Trails Day 2015 also serves as the kick-off event for Great Outdoors Month™, a national campaign to entice more Americans to venture outside. For information on your local trails or National Trails Day celebrations, visit http://www.nationaltrailsday.org/.
On National Trails Day in 2014, 144,000 people explored trails at 2,113 events throughout the U.S., Puerto Rico, and Canada. More than 21,000 volunteers pitched in on hundreds of projects that helped maintain 1,360 miles of trails, providing a sweat equity value of $2.3 million worth of work. The cumulative distance hiked: 284,000 miles–the equivalent of walking eleven times around Earth.
Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding $250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra Sneaker and Sierra Lite hiking boot. Today, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience. Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports, BV, Amsterdam. For more information, visit www.hi-tec.com/us and follow us on facebook.com/hitecusa and twitter/hitecusa.
About National Trails Day
American Hiking Society’s National Trails Day® (NTD) is a celebration of America’s Trail System, occurring annually on the first Saturday in June. NTD features a series of outdoor activities, designed to promote and celebrate the importance of trails in the United States. Individuals, clubs and organizations from around the country host National Trails Day® events to share their love of trails with friends, family, and their communities. NTD introduces thousands of Americans to a wide array of trail activities: hiking, biking, paddling, horseback riding, trail running, and bird watching and more. For more information, please visit http://www.nationaltrailsday.org/.
About American Hiking Society
Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, please visit www.AmericanHiking.org or call (301) 565-6704.