Hi-Tec Sports USA Strengthens Portland Marketing Team

Today, Hi-Tec Sports USA announced the addition of Briana Sherry as U.S. Marketing Manager to the growing sales and marketing team based in Portland, OR. Sherry joins the team with an extensive background in sustainable business, including a recent MBA from Bainbridge Graduate Institute, and a wealth of outdoor industry marketing experience.

As an integral part of the U.S. team, Sherry joins Erika Bruhn, Director of Marketing for North America, to lead the execution of marketing programs and ensure Hi-Tec brand objectives and strategies come to life across all channels.

“I’ve been fortunate to work with Briana, and can personally attest to her energy, enthusiasm and creativity,” said Bruhn. “We are very excited to welcome her aboard and we look forward to taking the brand to the next level.”

Sherry’s addition follows the company’s recent announcement and move to the historic Carson Building on South West 11th and Burnside in Portland, Oregon. In recent years, Hi-Tec has grown and expanded its North American business exponentially. This growth includes the forming of a new executive management team whom offers decades of experience in the outdoor market in addition to a newly-launched apparel line.



“Hi-Tec’s relocation to the Pacific Northwest is an ideal move at an ideal time,” says Bill Berta, CEO, “With a new team and a new home, we’re excited about Hi-Tec’s potential, our ability to innovate products and competing in a changing outdoor market. We couldn’t be happier to write the next chapter of Hi-Tec’s 30-year history,”



About Hi-Tec Sports USA

Founded in 1974, Hi-Tec invented the lightweight hiking category. Today, Hi-Tec remains true to its heritage, offering technical footwear and apparel for outdoor adventure. With over three decades of product and performance technology innovation, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience.