High Sierra Promotes Jack Rohrbach and Welcomes Kurt Moriwaki

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the promotion of Jack Rohrbach as Vice President of Global Sourcing as well as the appointment of Kurt Moriwaki as Creative Director.

Rohrbach will now oversee all Asian operations which include sourcing, commercialization, and production processes. He will have a strategic role to oversee supply chain efficiency, new factory partnerships, and quality control.

“Jack has been a tremendous asset in managing the performance, quality and value of our products over the past several years,” said Bryan Kinsley, sr. vice president and chief operating officer for High Sierra Sport Company. “We are enthused to have such a strong team as the quality we provide our customers comes first and foremost.”

Moriwaki joins High Sierra as Creative Director. He has over 12 years of experience in the sporting goods industry. Prior to joining High Sierra, Moriwaki spent time with Wilson Sporting Goods where he was the Art Direct for Team Sports. His extensive sporting influenced resume also includes Life Fitness and Brunswick Corporation. Moriwaki is a graduate of Northern Illinois University and has an MBA, with marketing concentration, from the Keller Graduate School of Management.

“The quality of High Sierra’s products and outstanding design team was a key factor in joining the company,” said Kurt Moriwaki, creative director for High Sierra Sport Company. “I’m looking forward to furthering High Sierra’s brand.”

For more information on High Sierra Sport Company, please call 1 (800) 323-9590 or visit www.highsierrasport.com.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

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