High Sierra Wins U.S. Ski & Snowboard Association Partnership Award

High Sierra Sport Company was recently recognized by the U. S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, for use of the Team’s logos on its products to raise funds and awareness for the U.S. Ski Team and U.S. Snowboarding. The award was presented at the 2008 USSA Partner Summit held on July 16-18, 2008 in Park City, Utah.

USSA recognized High Sierra as one of the association’s most dedicated partners. Since 2001, High Sierra has had a longstanding relationship with the association where the company manufactures customized backpacks, boot bags, ski and snowboard bags and duffels to teams.

“High Sierra has provided the athletes with bags and packs to travel the globe to the many competitions and training camps,” said USSA Vice President of Sales and Marketing Ted Morris. “They have creatively infused the look and the feel of the Team in the travel bags utilizing athlete images and Team logos. It’s great visibility for our brands.”

“We are honored to accept our award of recognition from the association. Our company makes an effort every year to give back to the Teams and we hope to be able to provide more contributions for years to come,” said Hank Bernbaum, president of High Sierra Sport Company.

High Sierra’s U.S. Ski Team and U.S. Snowboarding bags are durable, easy to carry and allow for convenient transport of each athlete’s gear and clothing. High Sierra will continue to produce and distribute a limited quantity of U.S. Ski and Snowboard Team bags for consumers, which are currently available at ski shops and luggage stores nationwide as well as online at www.shopusskiteam.com.

For more information on High Sierra Sport Company, please call (800) 323-9590 or visit www.highsierrasport.com.

About USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body for Olympic
skiing and snowboarding. USSA manages year-round nationwide development and elite
programs, including the national teams, in six distinctly different Olympic sports: alpine, cross country, freestyle, nordic combined, ski jumping and snowboarding, as well as two Paralympic sports – disabled alpine and disabled cross country. USSA is based in Park City, Utah.

To follow the Team, visit www.usskiteam.com or www.ussnowboarding.org. Fans also can purchase High Sierra Team gear at http://shop.usskiteam.com.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).
For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

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