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Asheville, NC â€“ The Western North Carolina based outdoor and fitness equipment brand, Highgear is pleased to announce today a three year agreement with the National Ski Patrol (NSP), the Professional Ski Instructors of America (PSIA), and the American Association of Snowboard Instructors (AASI). Under this agreement Highgear will become the exclusive official supplier for altimeters, heart-rate monitors and sports watches to these highly visible and influential organizations.
Highgear is a company very serious about the winter sports market. Not only do they offer two altimeter watch models with a ski chronograph and lap log, they supply the United States Ski and Snowboard Association with product. Highgear is also the official head gear sponsor for world-class alpine skier and Torino Gold medalist, Julia Mancuso.
â€œLeading up to and throughout the Games we allocated a great deal of our resources toward assisting the U.S. Ski & Snowboard teams. It was important for us to do our part in getting our best athletes to Italy,â€ states Highgear founder and President Mike Hosey. â€œWith Torino behind us, it is time to revert back to a more grassroots approach. We’ll now connect with the winter sports enthusiast in a traditional way, through the daily champions, the patrollers and instructorsâ€.
â€œWe’re particularly proud of the long-term, mutually beneficial relationships we build with our sponsors,â€ said Pete Skavish, Advertising and Sponsorship Director for PSIA/AASI and NSP, â€œThe fact that we have sponsor relationships that last decades indicates our commitment to them and theirs to us. Highgear brings much appreciated support to our members.”
Highgear was founded in 1999 with the commitment to provide outdoor and fitness enthusiasts with innovative tools needed to conquer any adventure, big or small. One of the fastest growing companies in the outdoor industry, Highgear is known for incorporating highly accurate and user-friendly designs along with competitive prices in all of their products. From altimeters and pedometers to compasses and heart rate monitors, Highgear products have always been and continue to be at the forefront of gear technology and design.
About PSIA and AASI
PSIA and AASI are nonprofit associations with a combined membership of more than 29,000 members who are dedicated to promoting snowsports through instruction. The associations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. For more information visit www.psia.org or www.aasi.org
The NSP is a Federally Chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry by providing education services about emergency care and safety. For more than 65 years, the NSP has been at the forefront of safety and emergency care education programs. The association’s 26,000 members represent 98 percent of the nation’s patrollers. For more information visit www.nsp.org
PSIA/AASI and NSP support and promote a variety of snowsports industry and consumer initiatives including SMARTSTYLE, HEADS UP, LIDS ON KIDS, and GO WITH A PRO.