Richmond, CA (November 11, 2013) – HOKA ONE ONE®, designers of the revolutionary oversized cushioned running shoe with engineered midsole geometry and a division of Deckers Outdoor Corporation (NASDAQ: DECK), is proud to announce that its Bondi B2 running shoe has been nominated for Shoe of the Year by the Independent Running Retailers Association (IRRA).
An honor on many levels, the Shoe of the Year must meet the following criteria of the IRRA, the retail association that is comprised of hundreds of specialty running retailers:
• The product must be a new product, a consistently dependable product, or significantly improved product from the previous year.
• The product must compete, where it didn’t a year ago, in its category or within the spectrum of its category.
• The product must exhibit consistently good sell-through.
• The product must allow for a Consistent Replenishment Program (In-stock/ quick delivery).
• The product must profitable to the retailer.
“The entire HOKA ONE ONE team is extremely proud to be recognized by the IRRA,” said Jim Van Dine, President of HOKA ONE ONE. “At HOKA ONE ONE, we’re focused on providing runners with the best-in-class innovation, style and performance throughout our entire product line. Our business and passion is to inspire runners and the Bondi B2 reflects that, so it’s gratifying to see this recognition of our passion and focus,” said Van Dine.
The Bondi B2 for men and women features an oversized HOKA ONE ONE proprietary CMEVA midsole providing an unmatched combination of high performance cushioning, lower heel drop offset, with an inherently stable ride. An early stage Meta-Rocker is designed to help increase economy of running performance and an accurate foot roll through the gait cycle. A layered and highly breathable upper construction provides a secure fit, making it the ideal shoe for runners looking for an ultra lightweight, stable, and performance cushion running shoe.
This is the second time this year that the HOKA ONE ONE Bondi B2 has been recognized for product excellence this year, having also been awarded the 2013 Gear of the Year by National Geographic Adventure.
“Specialty running retailers know footwear product. They know what works for their customers. They know what fits, what sells, and what is profitable. For these reasons the IRRA Shoe of the Year is a highly credible award that is held in high esteem by the running industry,” said Parker Karnan, Executive Director of the IRRA.
The Shoe of the Year will be announced during The Running Event – the premier conference and expo for running specialty retailers in North America, held Dec. 3 to 6, 2013, at the Austin Convention Center.
About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners may greatly benefit from a product that is designed to greatly reduce the amount of stress on their lower legs and body. www.hokaoneone.com
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.