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HOKA ONE ONE® Celebrates 50th Anniversary of JFK Mile Run with Title Sponsorship


Richmond, CA – HOKA ONE ONE®, designers of the revolutionary oversized cushioned running shoe with engineered midsole geometry and a division of Decker’s Outdoor Corporation (NASDAQ:DECK), is proud to announce their lead sponsorship of the upcoming 2013 JFK 50 Mile Run, which marks its 50th Anniversary on November 23, 2013.

The first ultra running race held in the United States, this historic event was first held in the spring of 1963 by former President John F. Kennedy as a challenge to his military officers based on the requirements that Teddy Roosevelt had once set for his own military officers. HOKA ONE ONE with its signature rockered geometry and oversized midsole technology is recognized as the original ultra running shoe so sponsorship of the event is a natural match.

“We’re really thrilled to be partnering with HOKA ONE ONE for this event, Mike Spinnler, 2013 JFK 50 Mile Race Director, said. “They have gained the reputation for being the ultimate long distance shoe, so I think it’s a really great relationship for the event and for exposing the product to a specific audience.”

The 50th Anniversary run of the JFK 50 Mile begins in downtown Boonsboro, Maryland, finishing in Williamsport, Maryland. The multi-surface race starts on paved road, and then quickly gains elevation and heads toward rockier terrain as it joins up with the Appalachian Trail. At the halfway point, the course enters the dirt track of the Chesapeake and Ohio Canal towpath and then finally returns back to paved country roads until the finish. 5,000-7,000 people apply for a spot in the 1,200-person race in hopes of competing in this iconic ultra run.

“HOKA ONE ONE is proud to sponsor the JFK 50. HOKA ONE ONE is completely committed to the sport of ultra running, so it makes sense for our brand to align with the oldest and biggest ultra race in the country. This event is the perfect fit for HOKA ONE ONE and our mission to be the ultimate shoe for ultra runners,” Jim Van Dine, Brand President of HOKA ONE ONE, said.



HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners may greatly benefit from a product that is designed to greatly reduce the amount of stress on their lower legs and body.

About Decker’s Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

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