HOKA SIGNS OLYMPIC CHAMPION AND 3-TIME KONA WINNER JAN FRODENO

(GOLETA, Calif.), March 31, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see the Olympic champion and 3-time winner of the IRONMAN® World Championship in Kona don the brand’s high-performance footwear.

Affectionately known as ‘Frodo’, the globally-renowned German – who sealed his third IRONMAN® World Championship title last year – will put his HOKA shoes into action for the next three seasons. Following intense testing of the brand’s wide range of footwear, Frodeno will predominantly opt for HOKA’s lightweight racing shoes when it comes to competing on the world stage, whilst also maximising use of the best-selling Clifton and other highly cushioned models for training sessions.

“I want to be at the very top of the game for another three years and, with the support of HOKA, I believe I have the shoes on my feet to do just that,” said Frodeno. “I am heavily invested in high performance – a passion and dedication that is clearly also shared by the HOKA brand.”

As the Official Running Shoe sponsors of IRONMAN® North America and IRONMAN® Europe, the presence of HOKA on the triathlon scene has rocketed in recent years. Claiming the No.1 spot for shoe counts on several occasions at the World Championship in Kona, the brand’s latest signing further boosts its pedigree within the sport.

“We are extremely excited at the prospect of working with one of triathlon’s greatest ever stars,” said Mike McManus, HOKA’s Global Director of Sports Marketing. “Both Jan and HOKA are deeply rooted in high-performance, and both have a proven pedigree in delivering results when it matters, so we see our partnership as the perfect fit. We’re truly thankful to Jan for the trust he has placed in HOKA to help take his performance forward in the coming years.”

Frodeno joins a host of other high-performance triathletes on the HOKA roster for 2020, including three-time IRONMAN® World Champion Mirinda Carfrae, runner-up in Kona last year Tim O’Donnell, third-place finisher at Kona for 2017 and 2019 Sarah Crowley, fellow World Championship podium athlete Heather Jackson, as well as Swede Patrik Nilsson and Briton Joe Skipper.

To keep up to date with the life of Jan Frodeno, follow @janfrodeno on Instagram and Twitter. For more on HOKA, visit hokaoneone.eu or follow @hokaoneone_eu on Facebook and Instagram.

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About HOKA ONE ONE®

HOKA ONE ONE® produces premium performance footwear for athletes of all types. HOKA ONE ONE shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA ONE ONE empowers athletes of all levels to feel like they can fly. For more information, visit hokaoneone.eu or follow @hokaoneone_eu #timetofly.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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