Hoka One One® Taps Denny, ink. for Brand Communication
Get access to everything we publish when you sign up for Outside+.
Richmond, CA – Hoka One One® (a division of Deckers Outdoor Corporation NSDAQGS: DECK), designers of the revolutionary maximally cushioned running shoe with adaptable midsole technology, today announced the company has retained Denny, ink. to manage its public relations and communications strategy.
Effective immediately, Denny, ink. will oversee all public relations initiatives for the brand and its innovative, game changing technology – including media outreach, strategic communications counsel and social marketing support for Hoka One One’s premium trail and road shoe collections.
“Denny, ink. is a great match for Hoka One One,” said Jim Van Dine, Brand President of Hoka One One. “After a thorough review of agencies large and small, we feel Denny, ink’s knowledge of the market, their creative approach and their passion for running will help us move into the critical next phase of our brand. We’re confident their experience helping brands connect with media, consumers and specialty retail partners will allow us to maximize the awareness of Hoka products at many levels.”
Founded in 2009, Hoka One One running shoes are built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion, resulting in much less body fatigue. The characteristic rocker geometry promotes optimally efficient running mechanics and the oversized outsoles, which have 50% more surface area than the average running shoe, ensure maximum stability, traction and connection with the ground.
“Hoka One One’s visionary design and undeniable performance have made it a coveted brand among some of the best runners in the world,” said Chris Denny. “As Hoka One One runners ourselves, we’re excited to help build its awareness and invite more runners into the world of more efficient running.”
###
About Hoka One One® : Hoka One One designs and manufacturers lightweight running shoes with an unconventional design featuring a midsole with volume two and a half times greater than traditional running shoes. Long distance runners and endurance athletes wearing Hoka One One shoes have recorded more than 30 podium finishes on five continents in the past 18 months. Keep Running! For more information on Hoka One One, visit www.hokaoneone-na.com
About Denny, ink. : Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com
