Holiday Cheer and Gear from ZOIC Clothing

SAN DIEGO, Calif — As the winter weather outside becomes frightful, riding in ZOIC gear is even more delightful — with ZOIC’s Winter collection of unique performance flannel and fleece jerseys, riding shirts and hoodies as well as stylish designed pants and knickers designed to cut the chill yet keep riders looking sharp down their favorite trail, commuting to work, cycling to school or just slipping around the corner for a brew.

The latest bold stroke of originality from Zoic is F-Tech Flannel, offering a familiar look with a novel purpose – plaid flannel bike jerseys for men and women. F-Tech fabric is wicked soft while it wicks away moisture, making standout styles for cold weather riding that cross over between performance and lifestyle with relative ease such as:

• The Woodsman Flannel Jersey – MSRP $80 – a long sleeve men’s jersey constructed with gusseted underarm panels that provide mobility and ventilation while the upright cadet collar and internal sleeve cuffs keep the chill from creeping in. Available in black/red, blue and green.

• The Tradesman Flannel Riding Shirt – MSRP $85 – a men’s button-front shirt that’s equally suited for the bike and the barstool. It has internal knit sleeve cuffs to fend off cool temperatures and reflective accents on the collar and back pocket that are night ride and commuter friendly. Available in black/red, blue and green.

• The Carissa Flannel Riding Shirt – MSRP $80 – a women’s snap-front performance riding shirt in eye-catching plaids with trail worthy technical features like knit underarm gussets offering stretch and breathability. Available in brown and purple.

• The Encore Jersey – MSRP $80 – a women’s full-zip technical jersey constructed of plaid flannel featuring a casual style fold-over collar that also flips up for added cold weather coverage. Available in brown and purple.

For a more traditional performance look with a decidedly Zoic slant, our Featherweight Fleece is super soft to the touch and features a mini-windowpane pattern that channels away moisture. When temps are in the 50s this lightweight fabric works exceptionally well on its own or with a thin base layer. As the mercury continues to drop, the slim fabric profile allows these styles to transition to a mid-layer without the bulk. Featherweight Fleece items in the Zoic Fall/Winter 2012 Collection include:

• Highland Fleece Jersey – MSRP $65 – a half-zip fleece jersey that provides superior comfort and temperature control for riding on chilly days and nights. Available in black, blue, castle grey and orange.

• Torrid Fleece Hoody – MSRP $75 – a men’s full-zip offering that provides nice warmth for tearing it up on trail work days, breaking away from urban gridlock in the bike lane or kicking back at the coffee shop. Available in black, blue, and castle grey.

• Eve Hoody – MSRP $80 – a women’s full-zip fleece hoody that provides essential warmth for winter riding and keys on fashion-friendly comfort with double layer cuffs for variable sleeve length and an extra wide waistband, making this any woman’s favorite layer for every day action. Available in black and castle grey.

Lastly, for cold weather coverage from the waist down, ZOIC offers these versatile pants and knickers:

• Black Market Convertible Pants — MSRP $89 — Zoic took one of their best-selling men’s shorts, the Black Market, and created convertible pants with zip off legs for bike commuting versatility and convenience. Includes the RPL Essential Liner. Available in black, tan and castle grey.

• Reign Knickers — MSRP $59 — the men’s lightweight stretch knickers features articulated knees, reinforced square back pockets and a sturdy double snap fly, perfect for your commute to work or cycling around the city. Available in tan and castle grey.

• Downtown Cycling Pants — MSRP $89 — men’s downtown cycling pants take elements of your favorite jeans like pocket rivets, contract stitching and a straight leg cut to build a performance cycling pant in a 4-way stretch fabric that is wind and water resistant. Available in black only.

• Nahara Knickers — MSRP $59 — women’s jeggings-style cycling knickers with denim stitch and rivet details take you from the bike lane to the bistro in a fit that will make bike commuters and recreational cyclists rejoice!

Additional product details on the ZOIC Fall/Winter Collection as well as images of all colorways are available at http://www.zoic.com/ZOIC_Fall. Link to high res gear photos is here — http://tinyurl.com/csn53nf

About ZOIC

ZOIC makes performance apparel for everyday cycling adventures. We fuse technical fabrics and cycling features into stylish clothing for anyone who enjoys life on a bike. We produce a complete line of men’s, women’s and kids’ apparel for mountain biking, recreational riding, bicycle commuting and more. We encourage everyone to ride more and dress well. For more information visit www.zoic.com.

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