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FOR IMMEDIATE RELEASE
STEAMBOAT SPRINGS, Colo. (October 6, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, announces today that the company will add a new flavor, Wildflower Honey, to their Gluten Free Organic Waffle lineup. The new Wildflower Honey waffle will hit shelves on November 21, alongside the existing Gluten Free Cinnamon Waffle and Salted Caramel Flavored Waffles.
“We are excited to introduce a new flavor, Wildflower Honey, to our Gluten Free Organic Waffle product line,” said Bill Gamber, Honey Stinger co-founder and president. “For years, honey has been a consumer favorite in our Organic Waffle lineup and sales have been strong. For those looking for more gluten free options, Wildflower Honey is sure to be a welcome addition.”
Honey Stinger introduced the first individually-wrapped Gluten Free waffle in January in response to increasing demand from consumers for a Gluten Free option of their popular Organic Stinger Waffle. Waffles are available for purchase in boxes of 16 (MSRP $23.84) or individually (MSRP $1.49) at specialty running, cycling, outdoor and natural foods retailers nationwide, and on www.honeystinger.com starting in late November.
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, protein bars, organic energy gels, organic waffles, gluten free organic waffles, organic chews, and organic waffles and energy chews for kids. Fueling some of the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.