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May 26, 2011 – (Steamboat Springs, Colo.) – Honey Stinger, the leading manufacturer of honey-based nutritional products, has been named an Official Feed Zone Partner of the USA Pro Cycling Challenge, August 22-28, 2011. The Colorado-based energy food manufacturer will stock feed zones along the route of the seven-day event with offerings from its diverse line of products, providing competitors with the necessary calories for the grueling 500+ mile course.
“As a company that was born and bred in the Colorado Rockies, we’re excited that the USA Pro Cycling Challenge will showcase Colorado’s superb riding and scenery to the world,” notes Honey Stinger president and co-founder Bill Gamber. “We’re thrilled to help fuel the world’s premier cyclists as they tackle what is sure to be one of the toughest tests of the year.”
“Spectators of this race will see Olympians, World Champions and Tour de France competitors,” said Shawn Hunter, Co-Chairman of the USA Pro Cycling Challenge. “What better way to welcome this caliber of athletes and provide needed fuel along the way than with Colorado-based nutritional energy foods by Honey Stinger.”
Honey Stinger will provide energy food and food bags for each feed zone along the route, powering the race’s elite competitors with organic, honey-based nutrition. In addition, Honey Stinger will supply teams visiting from abroad with ample supplies of Honey Stinger product in addition to maintaining a daily presence in the festival area at the race.
Details of feed zone placement are forthcoming from the USA Pro Cycling Challenge camp, but teams and riders can expect nutritional and performance needs to be well satisfied with great tasting honey-based energy bars, chews and Stinger Waffles.
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Honey Stinger fuels some of the county’s top cyclists, runners, triathletes and teams and in early 2010, welcomed Lance Armstrong to its ownership team. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.
About the USA Pro Cycling Challenge
The USA Pro Cycling Challenge is expected to be the largest spectator event in Colorado history and one of the largest sporting events to ever take place in the United States. For seven consecutive days, 128 of the world’s top athletes will race across more than 500 miles through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure, more than two miles in elevation. The inaugural USA Pro Cycling Challenge will take place August 22-28, 2011, starting in Colorado Springs and traveling to Salida, Crested Butte/Mt. Crested Butte, Gunnison, Aspen, Vail, Avon, Steamboat Springs, Breckenridge and Golden, with the final finish in Denver. With more than one million spectators expected at the event, as well as national television exposure on NBC and the cable network VERSUS, the USA Pro Cycling Challenge will be the race to celebrate in America. For more information and to sign up to receive the latest news, visit www.usaprocyclingchallenge.com or follow us on Twitter @USAProChallenge.