Horizon Fitness Names Sales Rep for Independent Bike Dealer Channel

COTTAGE GROVE, Wis. (November 27, 2007) – Horizon Fitness, a leading manufacturer of fitness equipment for in-home use, announces the hiring of Melissa Atocha as a sales representative. In her position, Atocha will develop new relationships within the Independent Bike Dealer channel. She will manage and pursue new opportunities to sell Horizon Fitness products, including treadmills, elliptical trainers, exercise bikes and functional strength training equipment.

Atocha joined Horizon Fitness in October 2006 as a sales development and training coordinator. Prior to joining Horizon Fitness, Atocha worked for Spectrum Brands, Madison, Wis. where she was an inside sales account manager. She also spent four years at Polar, Lake Success, N.Y. as a regional sales manager.

“We are committed to investing in the Independent Bike Dealer channel,” said Bill Sotis, executive vice president of sales, service and development for Horizon Fitness. “Melissa’s in-depth knowledge of the health and fitness market, our product offering and the unique needs of our specialty customers makes her an ideal candidate for the job.”

Horizon Fitness is a subsidiary of Johnson Health Tech. Co., Ltd., the fourth largest fitness equipment manufacturer in the world with roughly $348 million in annual sales revenue (2006). The company’s product portfolio includes treadmills, elliptical trainers, exercise bikes and strength training equipment.
Horizon Fitness differentiates itself in the marketplace by designing and manufacturing fitness equipment that is durable, easy-to-use and provides peak performance for maximum value.

For more information about Horizon Fitness, go to HorizonFitness.com or call 1-800-244-4192.

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