Horny Toad Achieves Lofty Goal with Fall 2012 Cloudcover Collection

Santa Barbara, CA – January 9, 2012 – Horny Toad believes in celebrating adventure in everyday life, both outdoors and in, and its new Cloudcover Collection – which debuts in Fall 2012 – helps people do so with both style and comfort. Versatile by design, each piece acts as both street-wear for the outdoors and performance-wear for the street.

Featherlight and super warm, the Cloudcover Collection features a recycled polyester shell and PrimaLoft One 60-g fill, the highest performing insulation on the market for warmth, water resistance, softness and compressibility.

“This season is all about paradoxes,” said Kate Larramendy, Design Director, Horny Toad. “Cloudcover is both improbably light and incredibly warm, thanks to the blend of eco-friendly, recycled polyester and the advanced technology of PrimaLoft One insulation.”

Continued Larramendy, “We offer a streamlined vest and jacket for men along with some unexpected silhouettes for women, like the Cloudcover Skirt – which is literally a parka for your legs – or the Cloudcover Trench, with empire band cross-cut detail that you would expect to see in a tailored coat.”

Cloudcover Collection highlights include:

Women’s Cloudcover Skirt $118
– Cross-cut quilting detailing
– Hidden stash pocket inside front waistband
– Vented front panels
– Snap closure at waist

Women’s Cloudcover Trench $238
– Insulated hood converts to rolled collar
– Full-front two-way zipper
– Angled welt hand pockets with hidden zipper closure
– Handwarmer cuff with interior wind guard
– Folds into pocket for ease of travel

Also available for women: the Cloudcover Jacket ($178) with scalloped, convertible collar and full-front zipper as well as the Cloudcover Vest ($138).

Men’s Cloudcover Vest $138
– Stand-up collar
– Hidden zipper chest pocket
– Angled welt hand pockets with hidden zipper closure
– Folds into pocket for ease of travel

Also available for men, the Cloudcover Jacket ($188) with stand up collar and exposed zipper.

Horny Toad’s entire FW12 collection debuts at Outdoor Retailer, Winter Market, January 2012, booth 30043E.


ABOUT HORNY TOAD
Based in Santa Barbara a few hundred yards from the beach, Horny Toad is a clothing company that celebrates the adventure in every day life (both outdoors and in) and always aims to do the right thing. The Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com or call 800.865.TOAD.