Hot Chillys Goes Live on CenterStone for SIA and OR Winter Market

SAN LUIS OBISPO, Calif. and Denver, Colo., January 19, 2007 — Officials from Hot Chillys announced today that they are LIVE on CenterStone’s B2B Sales Order Management solution, iVendix. Hot Chillys’ dealers and sales reps will be able to place their pre-season orders and all their re-orders through this Web-enabled B2B tool. Dealers will also be able to check on the availability of product as well as check order status and track delivery of their orders 24/7, at their convenience, even when customer service is closed.

CenterStone is an international developer of Web-based sales order management software for manufacturers of apparel, footwear, equipment and accessories, serving the outdoor recreation, snow sports, sporting goods, surf and action sports industries.

According to Steve Lee, Hot Chillys’ vice president of sales, “CenterStone has rapidly become the industry standard for online sales order management bringing an established user-community as part of its solution. A very large percentage of Hot Chillys’ dealers already login to CenterStone’s iVendix for online ordering of other products. This gives our customers and Hot Chillys an enormous advantage in terms of adoption. In today’s business environment, the CenterStone solution has gone from being a ‘nice to have’ solution to a ‘must have’ solution. In order for Hot Chillys to continue to provide the most timely access to our products as well as superior customer service to our specialty retailers, the company realized that it needed a proven B2B online ordering solution,” says Lee.

With a proven track record and thousands of specialty retailers currently using the CenterStone application, Hot Chillys is confident that dealers will quickly adopt this online solution. And because this new solution will be Internet-enabled and available 24/7, Hot Chillys’ dealers will be able to spend more time during the day on the shop floor with their customers and will still be able to conduct business with the company after normal, retail business hours.

“We wanted to provide our dealers with the convenience of being able to see product availability and place orders 24/7,” Lee says. “It’s not just about having the best products. With this new on-line ordering solution, Hot Chillys expects to set a new standard of customer service for our dealers.”

Tom Detmer, chief executive officer of CenterStone Technologies, indicated some of the reasons why Hot Chillys will benefit from using CenterStone’s iVendix solution.

“Dealers in the outdoor recreation and snowsports industries have been clamoring for the ability to order their top brand names, like Hot Chillys, through CenterStone. Retailers have told us that they want to be able to conduct business 24/7, in a seamless fashion, with their top brands. So it is very satisfying to know that Hot Chillys is listening to what their dealers have to say. According to our most recent dealer survey results, 54 percent of dealers spend more with vendors who have online ordering systems like CenterStone’s, and these dealers spend, on average, 13 percent more with these vendors. This should be of enormous benefit to Steve Lee and his sales team at Hot Chillys,” Detmer said. “Many of Hot Chillys’ specialty dealers are already using the CenterStone application for other vendors such as Ex Officio, Smith Optics, Pearl Izumi, Obermeyer and many other brands. They have been trained to use our solution, and they are ready to use it to order products from Hot Chillys. On behalf of everyone here at CenterStone, we are looking forward to a long and mutually beneficial partnership with Hot Chillys.”

Brands that currently use CenterStone’s Software-as-a-Service model and make the company’s solutions available to retail customers and sales reps include: The North Face, JanSport and VF Imagewear, part of VF Corporation (NYSE: VFC); Pearl Izumi, a division of Nautilus, Inc. (NYSE: NLS); Marmot Mountain, Ex Officio, Marker Apparel, Adio Footwear and Planet Earth, part of K2 Corporation (NYSE: KTO); Helly Hansen; Perry Ellis Intl. (NASDAQ: PERY); Geneva Watch Group; Cleveland Golf, and Fidra Golf, part of Quiksilver, (NYSE: ZQK); RipCurl; Billabong; Sport Obermeyer; Smith Optics; Garmont, Bridgedale and Icebug; KHS Bicycles; Dale of Norway; O’Neill Clothing; Hot Chillys; Walk-EZ International and others.

About Hot Chillys:
Based in San Luis Obispo, Calif., Hot Chillys has led the performance apparel industry for two decades with moisture managing base layer technology. When founded in 1985, Hot Chillys revolutionized the ski market with performance ski “warm wear” (base layer underwear) incorporating fabric technologies previously found primarily in running apparel. The company now offers 5 different collections of baselayers and performance underwear for men, women and children. For additional information, please visit www.hotchillys.com or call Verde PR at 970.259.3555.

About CenterStone Technologies, Inc.
CenterStone Technologies, Inc. operates a Software-as-a-Service (SaaS) platform and provides Web-based sales order management applications in five languages and local currencies in North America and Europe with more than a half billion dollars in wholesale transactions during 2006. iVendix and Escape applications open a new marketplace for vendors by enabling retail dealers and sales reps to view online catalogs and inventory availability, create sales proposals and to place preseason orders, reorders, and retail employee orders more effectively and efficiently with their vendors. CenterStone Technologies makes vendors more competitive by providing increased inventory turns at retail, reduced customer service costs, and greater speed to market, thus improving relationships with their customers – retail dealers. Additional information about CenterStone Technologies, Inc., based in Denver, Colo., with offices in San Diego, Calif., and Paris, France, can be found on the company’s Web site at www.centerstonetech.com, or by contacting Pat Smith with OnTarget Public Relations at 303.333.1516.

Editor’s Note: Product and company names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
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