Hultafors Introduces New Outdoor and Survival Knives at ORWM17

Media Contact: 
James Graven
+1 970-420-1409
james@treehousepr.com

Hultafors Introduces New Outdoor and Survival Knives

Swedish brand introduces five new outdoor and survival knives at Winter OR

Göteborg, Sweden — (Jan. 10, 2017) — Hultafors Group AB is proud to introduce five new Swedish designed knives for outdoor, camping and survival to the North American markets. Debuting at the 2017 Outdoor Retailer Winter Market, the new designs draw on the brand’s 125-years of experience developing tools synonymous with precision, craftsmanship and safety. 

Hultafors knives are based on classic Nordic fixed blade designs known for functional style and supreme utility. The blades feature a Scandinavian flat grind for superior sharpness, versatility and easy maintenance. Each knife blade is hardened to 58–60 HRC and sharpened in several steps with attention paid to the grinding, honing and stropping. Both handle and holster are made from super-durable polypropylene (PP) plastic, and the handle is designed to provide a safe and comfortable grip. 

Interest in fixed blade knives continues to grow among survival, bushcraft and outdoor enthusiasts. Knife users are seeking an affordable, high performance tool that feels safe and comfortable in hand with properly treated steel that stays sharp and holds up to hard use. 

“A well-made fixed-blade knife is the most trustworthy, easy-to-use tool you’ll ever own,” says Hakan Carlson, commercial manager at Hultafors. “Our Nordic style knives are top quality, competitively priced and represent a great overall value.”

2017 New Product Highlights

Expedition Knife
A dependable Swedish designed survival knife made to dispatch any tough task faced along the journey. The steep front curve on the blade tip provides additional strength for puncturing and also makes it easy to perform push and pull cuts for carving. MSRP $32

Mountain Knife
A Swedish designed heavy-duty survival knife for performing demanding tasks in cold conditions or while wearing gloves, the Mountain boasts a large handle for a firm grip. The 0.12-inch thick blade stands up to bending and striking for everyday use, without being unwieldy. MSRP $28

Serrated Outdoor Knife
Make light work of cutting tough rope, fiber, fabric, and other textured materials. Or put the serrated blade to work as a camping knife for bread, cooked meats, fruits and vegetables. The handle is food safe, heat resistant and features an extended guard to keep fingers from sliding towards the blade. MSRP $23

All Purpose Knife
Indispensable, razor sharp out of the box and affordable enough to never be afraid of putting it to use or losing it in the field. A quintessential everyday knife suitable for a variety of tasks, from camping and outdoor use to chores around the house. MSRP $14

Fine Detail Knife
The razor sharp, low profile blade makes it easy to control precision cuts even when making very tight turns. The handle has been developed and adapted for precise hand movements found in precision wood carving work, allowing the blade to respond to every movement as intended. MSRP $35 

Sport Hansa, the exclusive U.S. Hultafors importer and distributor, will introduce Hultafors knives during the 2017 Outdoor Retailer Winter Market this January in Salt Lake City (booth BR 529). Please contact Matt Huff (matthuff@sport-hansa.com) to book a retail sales appointment or James Graven (james@treehousepr.com) to book media appointment. For more information, visit hultafors1883.se.

About Hultafors Group AB
Hultafors launched more than 130-years ago with the innovation of the folding rule. Today the company is represented in 40 countries and has over 10,000 points of sale. Hultafors offers a wide selection of hand tools that deliver the best possible function, reliability and precision. Hultafors success comes through leading edge product development, creating function-specific tools together with hard-working professionals. Known by craftsmen for top-quality performance that can be relied upon for daily hard use and most importantly, feels right in the hand. Hultafors tools are sought after by outdoor, camping, survival, and bushcraft enthusiasts seeking the best functionality, reliability and durability. Please visit hultafors1883.se to learn more.

About Sport Hansa
From Europe to America, Asheville-based Sport Hansa imports and distributes authentic, innovative outdoor brands and product lines. Serving over 480 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Hults Bruk (Sweden), Nordic Pocket Saw (Sweden), Kupilka (Finland), and Terra Nova Equipment (England). Each brand offers a unique yet complementary product mix combined with a compelling brand history that stands out in terms of performance, authenticity and innovation. For more information, please visit www.sport-hansa.com.